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Sign into your accountEverything an Agent Needs to Know About Gaining a Client’s Trust Online
December 03 2014
Gaining a client's trust is one of the most important tasks for a real estate agent. You are building a relationship that will ultimately lead them to make one of the biggest decisions of their life! Some of the more conventional methods involve having a meeting, getting to know your client and their family in-person, and talking on the phone. These are great ways to build trust, but what if a client's first impression is online and not face-to-face? According to NAR for 43 percent of homebuyers, the first step in the home-buying process is looking for online properties, and what if your website isn't a great representation of your personality?
"Ninety-two percent of buyers use the internet in some way in their home search process." – NAR
So here's the hard part, translating your individuality to your website, and becoming approachable online, in addition to in-person. As challenging as this may seem, we have some great ideas to help you get started.
1. Put Your Personality on Your Website
When attracting clients online, their first impression of you is the homepage of your website. Let your personality shine through and make it a welcoming experience. Have eye-catching pictures, client reviews, and a layout that's easy to navigate. People also love to interact with a site, so incorporate a 'search for homes' right from the homepage or toolbar on top.