OJO acquires The LEAD Syndicate, to launch Lever for real estate agents
Lever, a brokerage-agnostic, tech-powered comprehensive platform is designed to help individual agents grow their business Austin, TX - Austin-based real estate technology company OJO announced today it's acquiring The LEAD Syndicate, a first-of-its-kind leverage platform founded by industry leader Nikki Miller. Together, the two are joining forces to launch Lever by Movoto, a platform delivering an all-in suite of solutions that will handle agents' marketing, supplemental lead generation, database management, transaction management, wrapped with training and accountability solutions to ensure the agents' ultimate success. The new platform is exclusively optimized for individual real estate agents to leverage a proven comprehensive support system while maintaining and growing their brand in the face of a historically competitive and fast-changing real estate landscape. Lever by Movoto will be the first platform to bring together point solutions in a holistic way that provides support for individual agents, and will benefit real estate agents and brokerages in their pursuit of profitability. "We are ecstatic to partner with Nikki and combine our resources to launch Lever, an innovative new platform and network for real estate agents," OJO President Chris Heller said. "Lever will change the game for individual real estate agents who want to spend less time on back office work and more time on building relationships and helping clients realize their home buying and selling goals." "Now more than ever real estate agents and brokerages need a trusted ally so they can get back to basics and do what they do best," Heller added. "OJO and Movoto have long been in the corner of real estate professionals, and Nikki's superpower of helping agents skyrocket their businesses is the perfect complement to the existing programs we have at OJO." Miller is the CEO and Founder of The LEAD Syndicate, a comprehensive support system for real estate agents and a growth engine for their businesses. With more than a decade in real estate as one of the industry's most successful trainers and operators, Miller brings deep expertise in training and systems development to OJO's vast network of the top real estate agents and teams in the industry. "I am thrilled to join the incredible team at OJO and Movoto in launching Lever," Nikki Miller, CEO and Founder of the LEAD Syndicate said. "I have had the opportunity to work closely alongside OJO and its partner agents in the past year, and it's been amazing to watch the team build innovative technology and systems with real estate agents front and center. I am confident this partnership will be the driving force in furthering our mission to change the way individual real estate agents operate and approach their business." Despite market headwinds, OJO has seen its agent network and programs grow in size over the past year with the launch of its newest offering for teams, Movoto Pro+ — an exclusive real estate network for the top teams, built on the back of Movoto, the only consumer-facing real estate portal built by and with real estate leaders and practitioners. Lever, the next generation model of the OJO Select Network, creates deep operational integration with agents and delivers to agents Miller's super power in increasing agent efficiency and effectiveness. OJO partners with the top real estate and mortgage professionals to deliver value for the millions of consumers on its platforms, including Movoto, the largest privately held residential real estate search website. With the launch of Lever, OJO is making the strategic decision to align all of its products under the Movoto brand umbrella. Movoto, which meets tens of millions of visitors each month, has established itself as one of the most recognizable consumer brands in real estate. The move comes as OJO concurrently begins transitioning its real estate industry-facing products under the Movoto umbrella to bring greater alignment between the company's agent products and Movoto, its iconic consumer-facing brand. "A greater alignment between our consumer and industry-facing brands will ensure a more seamless experience for consumers and real estate professionals," OJO CEO and Founder John Berkowitz said. "We are laser-focused on ensuring the millions of consumers that come to Movoto actually find or sell a home, and that often starts with finding a great real estate professional. Partners like Nikki Miller ensure that agents continue to be a critical part of our journey as a company and I'm thrilled to have her on board." For more information about Lever visit leverbymovoto.com. About OJO OJO is an Austin-based real estate technology partnering with the top real estate professionals to deliver value to millions of consumers on its platforms, including Movoto, the largest privately-owned residential real estate search website. The company's platform for buying, selling, and homeownership meets people wherever they are on their journey, offering personalized guidance every step of the way. Through a bespoke combination of people and technology, OJO cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to equip anyone to unlock the abundant benefits of home ownership. As one of the fastest-growing companies in the U.S., OJO has placed 29th on the Deloitte Tech Fast 500 and 49th on the Inc. 5000. To date, the company has raised more than $140 million to fuel its rapid growth. CEO and Founder, John Berkowitz, has been named EY Entrepreneur of the Year for Central Texas and a top CEO by the Austin Business Journal and the company's executives have won more than a dozen industry awards in the past year. OJO Labs is headquartered in Austin, Texas and has more than 700 employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia.

Inside Real Estate Releases Smart Assistant, a First-of-its-Kind AI Integration Powered by ChatGPT
Smart Assistant leverages listing data, market understanding, and CRM information, to provide accurate and instant communication through text message, email responses, and AI-built custom call scripts, with just one click. MURRAY, Utah, December 20, 2023 -- Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to nearly 500,000 agents, teams, brokerages and top franchise brands, is thrilled to announce the release of Smart Assistant, the first-of-its-kind AI integration harnessing the power of generative AI to deliver a new level of efficiency, personalization, and responsiveness to real estate professionals and their clients. "Serving as a technology partner to our clients means staying on the bleeding edge of innovation, and we are very excited to announce the release of Smart Assistant, bringing generative AI into the kvCORE Platform," said Nick Macey, President of Inside Real Estate. "These are the first steps towards our vision of bringing AI to agents, teams and brokerages helping them grow their business and save time, freeing them up to focus on what they do best- building relationships and serving as a trusted expert to their clients." Smart Assistant is powered by ChatGPT, and directly integrated into kvCORE's CRM, leveraging information about the contact, along with an understanding of market and listing data to generate accurate and instant communication, while maintaining privacy and security. Users can create text and email responses, or leverage AI-built customized call scripts. Email and Text Messaging: Smart Assistant creates tailored, personalized responses in real-time for engaging with consumers Call Scripts: Smart Assistant generates personalized call scripts, making suggestions for the best way to engage with your customer Proactive Prompts: Smart Assistant allows you to select from predefined prompts, tested to work well for creating content, as well as tweak a prompt for your specific scenario Effortless Editing: Use manual content revision for small tweaks, or click the "regenerate" button and Smart Assistant will start again "While the future always brings change, good relationships remain, and this is precisely the type of tool to foster and grow those pivotal relationships, helping facilitate agent-centric and consumer-centric experiences, and delivering them at scale" said Joe Skousen, Founder & CEO of Inside Real Estate. "It's a privilege to provide innovative tools like this, championing the agent and empowering them with the solutions they need to continue driving value, and serving this industry." About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to nearly 500,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company's technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

Lone Wolf kicks off vision for the future with a connected platform for real estate agents
One-of-a-kind marketing center from tech leader proves that the future of real estate software is already here DALLAS, TX and CAMBRIDGE, ON – November 9, 2023 – Hot on the heels of the company's announcement of the future of real estate software, Lone Wolf Technologies is getting down to business—by helping agents get down to theirs. The company has been hard at work throughout 2023 building out its vision for complete, digital, connected real estate software, and now, is introducing an all-new agent marketing center—made to connect the solutions real estate agents use every day—to kick that vision off. "Right now, the real estate industry doesn't need promises—it needs proof that providers can deliver the software it needs for the future," said Jimmy Kelly, CEO of Lone Wolf. "It's more important than ever in today's market that real estate agents, and especially buyer's agents, have the tools they need to articulate their value to prospective clients. But as we as an organization have said through much of this past year, real estate agents need better software to do that, not more software—and that software is here today in the form of our agent marketing center." The Lone Wolf agent marketing center is a unique, connected platform that brings together the disparate tools that real estate agents need to promote and expand their businesses—including lead generation, comparative market analysis (CMA), MLS searches and alerts, CRM, open house management, landing pages, and more—into one convenient location, under one login. This way, agents have the flexibility to stop worrying about the small details and can instead focus on showcasing their unique value propositions to potential clients through a combination of prospect engagement, tangible demonstration of the agent's knowledge and expertise, and the personalized service clients expect—helping them win more business and reach their goals for 2024. The agent marketing center comes with two plans, curated to meet each agent's unique needs and help reinforce their value to prospective and current clients: The Empower plan focuses on building strong client connections and establishing agents as a go-to resource through powerful, relevant, and timely communication strategies The Amplify plan focuses on helping agents expand their real estate businesses with a complete lead generation package for those who want to attract, nurture, convert, and win over new clients Throughout the month of November, agents can sign up for either of these plans on an annual renewal and receive an exclusive discount for the entire year, setting them up for long-term success without undue strain on their budgets. "In introducing both the agent marketing center and this unprecedented Black Friday promotion, we're rising to the challenge that so many real estate agents across North America are currently facing. The market shifts and volatility have taken a toll across the industry, and unfortunately, that's left many feeling uncertain and discouraged in what should be a time of planning and preparing for another successful year," said Aaron Kardell, Vice President of Product at Lone Wolf. "It's our hope that by making the software of the future available—and by offering it at a discounted price point throughout November—we can help agents prepare enthusiastically for the coming year." For more information, or to get started on Black Friday shopping early, please visit the Lone Wolf website here.  About Lone Wolf Technologies Lone Wolf Technologies is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada, the U.S., and Latin America. With cloud solutions for agents, brokers, franchises, MLSs and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits—from transactions to back office, insights, and more, all in one place. Lone Wolf's head offices are located in Cambridge, ON, and Dallas, TX.

Delta Media launches DeltaNET 7, real estate's most customizable, automated, AI-powered CRM-based digital marketing platform
Canton, Ohio -- September 12, 2023 - Delta Media Group, one of America's largest technology solutions providers for real estate brokerages, announces the launch of one of the industry's most advanced CRM-based, all-in-one digital marketing platform. The new "made for mobile" DeltaNET 7 leverages artificial intelligence and automation with unmatched brokerage and user-level customization. "By simplifying nearly 30 years' worth of features combined with the reinvestment of over $40 million, DeltaNET 7 takes the all-in-one brokerage solution to the next level by avoiding sacrificing functionality for simplicity," said Michael Minard, CEO and owner of Delta Media Group. "DeltaNET 7 is more simple, more automated, and even more customizable for real estate brokerages and its agents than ever before. It's true customization – not just an off-the-self white-label solution. Most importantly, it's agent-friendly and made for mobile," Minard added. For the first time, large real estate brokerages can create and design their own custom-branded platform to meet individual needs based on specific roles, ranging from agents to admins to other support staff. In addition, the DeltaNET 7, which recently began rolling out to brokerages, uniquely allows ultra-personalization that features down-to-the-button design and navigation that brokerages can fully control to amplify their brand. "What we appreciate the most about DeltaNET 7 is the hyper-customization," said Travis Guillory, Chinowth & Cohen, Oklahoma's largest independent real estate company with 14 offices across the state and 700-plus Realtors. "We were able to visually and functionally customize DeltaNET 7 to fit our needs and look more appealing to our agents. This has resulted in a huge increase in engagement company-wide," he added. Delta Media Group, the only real estate technology offering a written "no sell guarantee" to its customers, fuels the marketing platform used by nearly a dozen of the top 100 (or number of the largest top) most innovative real estate brokerages in the US. Family-owned and profitable for nearly 30 years. DeltaNET 7 is fully integrated with Delta Custom Websites with industry-leading SEO software. In addition, it offers a new customizable Delta Academy online training & education system as well as a full stack of digital marketing tools, including its one-click CMA (Comparative Market Analysis) machine Delta Pitch. DeltaNET 7 also features Social Connector for agent social media automation, Local Showings, Properties in Motion, and Open House Connector. "We've seen a new-found excitement for the platform amongst our agents as they embrace the vastly improved CRM and its simple integrations to core tools like MCFL, Market Watch Reports and the aptly named regeneration of Delta Create" said Brett Williford, Realtor/Manager, Irongate Inc., Realtors, an industry-leading brokerage based in Dayton, Ohio. Williford added, "The new dashboard and navigation systems are simple to use, streamlined, and logical. The learning curve is small, the benefits are big and dynamic," Front and center in DeltaNET 7 is its "My Customer For Life" marketing tool, a dynamic, AI-driven email newsletter featuring new, unique content each week. With a stunning 60% click-through rate, content automatically customizes to the user's interest based on engagement. In addition, brokerages can customize all major elements of the newsletter for customized branding and individual agent information. Built on top of Delta's new AI platform, Delta Pitch allows agents to create a complete CMA in as little as one-click but also doubles as a presentation builder. It instantly provides all relevant properties and essential information in an interactive flipbook. Delta Pitch also creates a new lead generation opportunity for brokerages. When consumers visit their Delta-powered website and enter a property address through the AVM, consumers can automatically get a CMA based on current listings in their area. DeltaNET 7 features a unified brand identity, so all internal tools look and feel the same. For example, brokerages can create custom dashboards showing agents their daily scheduled activities. In addition, brokerages can gain insight into agent CRM use and lead processing - automatically - based on the agent's customer activity. DeltaNET 7's AI also remembers individual preferences. For example, when agents return to the system, they will see information on the last contact opened. Another significant new brokerage feature is DeltaNET Academy, an agent training center. The new integrated Academy empowers brokerages to offer customized and personalized training courses and deliver class schedules to agents. Delta Media Group, Inc., located in Canton, Ohio, is a leading and trusted technology partner for many of the best-known real estate brands, including over 80 LeadingRE Affiliates and more than 50 top-ranked brokerages nationwide. Discover more at deltamediagroup.com.

RESAAS Partners with National Association of Realtors
RESAAS Services Inc. is pleased to announce a new partnership with the National Association of Realtors® (NAR). NAR is America's largest trade association, representing more than 1.5 million members. "The real estate industry is inherently relational," said Tom Rossiter, CEO of RESAAS. "Real estate agents succeed when they leverage their networks to expand their opportunities. This is the foundation upon which RESAAS was founded. We are proud to partner with NAR to offer RESAAS's industry-leading technology platform to help Realtors® connect with each other nationwide to share knowledge, opportunities and referral business." "We are thrilled to welcome RESAAS as a new REALTOR Benefits® partner," said Rhonny Barragan, Vice President of Strategic Alliances at NAR. "Our members rely on innovative tools like RESAAS's platform to grow their businesses. With its real-time updates and unique ability to offer Realtor®-to-Realtor® referrals, this partnership will be a valuable resource for our members." NAR members will receive multiple touchpoints promoting RESAAS throughout the year, ensuring RESAAS stays top-of-mind as the preeminent source of new referral business, global listing exposure and real estate market data. Under the terms of the one-year agreement, RESAAS will generate recurring revenue from the sales of both RESAAS Premium and RESAAS Ultimate, the two paid-for monthly subscriptions offered by RESAAS. Real estate agents subscribed to RESAAS Ultimate benefit from real-time referral alerts and priority placement in agent searches, enhancing their opportunity to secure new business and increase transactions. About NAR The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics. For more information, please visit www.nar.realtor. About RESAAS Services Inc. RESAAS is an award-winning global technology platform for the real estate industry. With over 500,000 real estate agents utilizing RESAAS in 160 countries, RESAAS enables real-time industry communication, delivers new business opportunities and captures unique real estate data. Some of real estate's biggest brands leverage RESAAS to provide business intelligence to real estate brokerages, franchises and associations. For more information, please visit www.resaas.com.

iGUIDE and HouseLens Announce Partnership
WATERLOO, Ontario - Nov. 9, 2022 -- iGUIDE, an industry leader in 3D tours and floor plans for residential real estate, announced today a partnership with HouseLens, an on-demand real estate data capture and visual marketing company. "We've been excited to announce this partnership," said Michael Vervena, VP of Sales & Marketing at iGUIDE. "We're looking forward to collaborating with HouseLens and bringing iGUIDE to more real estate agents across all major regions in the USA." Through HouseLens, a visual capture service for commercial and residential real estate, iGUIDE will now be able to expand and offer more regional coverage for Real Estate agents to access. HouseLens is the real estate visual marketing service arm of Seek Now, Inc., the nation's leading provider of on-demand, ground truth insurance inspections and real estate data capture. "This strategic partnership is bringing our real estate agent base more options to reach more buyers and provide them with the information they need while leveraging the tools and technologies to be more successful, which is using iGUIDE's 3D virtual tours and floor plans," said David Pedersen, EVP of Enterprise Growth & Strategy at Seek Now. "We're excited to see where else we can introduce this tool to our customers in the future." iGUIDE offers a comprehensive set of features to enhance any listing including accurate floor plans, room measurements, ANSI-Z765-2021 compliant square footage, immersive 3D virtual tours, neighborhood details, and more. iGUIDE empowers homebuyers with the information they want in order to make better-qualified decisions faster. iGUIDE uniquely provides agents with the tools they need to stand out from the competition and help them get more listings and referrals. For 14 years, HouseLens has been capturing homes and businesses across the US to give real estate agents and business owners stunning professional photos and videos to help market their listings in a more visually pleasing way. The artists are highly skilled in the field of professional and HDR photography, professional videography, drone photography/videography, 3D real estate modeling, and much more. iGUIDE and HouseLens will be co-exhibiting at NAR on November 11, 2022. To learn more about the collaboration visit houselens.com/iguide. About iGUIDE Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments. To learn more about iGUIDE and its services, visit goiguide.com. About HouseLens HouseLens is the real estate visual marketing service arm of Seek Now, Inc. Introduced in 2008, HouseLens is the nation's largest provider of full-motion walk-through listing videos, professional photography, 3D models, agent video bios, broker promotional videos, and more. To learn more, visit HouseLens.com.

Chime Introduces Social Studio to Automate and Streamline Social Media Marketing
Latest innovation enables real estate professionals to execute low-cost lead generation programs with organic social media posts directly from the Chime platform PHOENIX and LAS VEGAS, Aug. 03, 2022 -- Today, Chime Technologies, an award-winning real estate technology innovator, introduced the company's latest natively-built platform capability, Social Studio. Designed to help real estate professionals capitalize on social media as a low-cost opportunity to build awareness and fill their pipeline, Social Studio automates the creation and execution of organic social media posts directly from the Chime system. Agents no longer need to spend countless hours developing engaging content; Social Studio provides the automation needed to streamline social media marketing efforts. To learn more, watch our video. As the housing market begins to cool amongst inflation concerns, real estate professionals must manage their operations against the rising cost of doing business. The expense of online marketing is one specific area of concern and agents are increasingly turning to organic social media to generate consistent brand awareness and provide an effective and affordable lead generation strategy. With Chime's Social Studio, users can generate engaging social content automatically. Featuring an easy-to-use rules-based system, Social Studio can automatically publish posts to your social media channels driven by things such as MLS status changes. Key features of Social Studio include the ability to: Showcase your listings, website, or blogs automatically incorporating content from both your website or the MLS; Schedule posts in advance for more consistent awareness; View detailed lead engagement metrics to build customized lead nurturing campaigns; Auto-post when the MLS status of your listing changes. "Every real estate professional knows time is money and as the market tightens it matters more than ever where you spend your time and focus. Our platform has always been designed to help automate key business functions and let agents and teams do what they do best - service the client and close deals. Social Studio is another example of that commitment. By offering a fully-automated social media management tool designed specifically for realtors, we can help our customers attract more followers and capture more leads while keeping costs low," said Stuart Sim, Head of Industry Development, Chime. To learn more, click here. About Chime Technologies Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. For more information, visit www.chime.me/.

Real Estate Nexus acquires Amarki marketing automation technology company
Real Estate Nexus, a leading all-in-one marketing, sales, and coaching technology platform, has purchased Amarki effective March 11, 2022. The terms of the transaction were not disclosed.The Amarki acquisition is a continuation of REN's efforts to help agents and brokers simplify all the technology tools in the market. ROCHESTER, N.Y. - MARCH 26, 2022 -- Real Estate Nexus, a leading all-in-one marketing, sales, and coaching technology platform, has purchased Amarki effective March 11, 2022. The terms of the transaction were not disclosed. Amarki's real estate marketing products and services were developed based on years of research and direct feedback from agents, brokers, and other industry experts. Real Estate Nexus' (REN) broad nationwide footprint will expand the availability of these resources. REN consolidates sales and marketing tools and technology making them more accessible and easier to implement. "The Amarki acquisition is a continuation of our efforts to help agents and brokers simplify all the technology tools in the market. We develop and consolidate the best solutions within one platform so agents can get a better return on their investment in these technologies," said Isaiah Colton, Head of Growth at Real Estate Nexus. "Technology fragmentation is crushing productivity and keeping agents from realizing their full revenue potential." The REN technology hub already provides agents with automated campaigns like: Facebook retargeting Direct-to-voicemail Instant text conversations even when the agent is unavailable Consumer newsletters Drip emails The company will add several new marketing tools with the Amarki acquisition, such as: Automated customization and promotion of Just Listed/Just sold campaigns Automated property listings Social post scheduling Contact management And more REN will bring on an experienced product development and software engineering team through the deal. "The folks on our team are thrilled to be part of this transition. As a result, we'll get broader exposure and support for our products to help agents promote and grow their practices. This is a win for our teams and agents who want to enhance productivity and profitability," said Ian Francis, Amarki CEO. About Real Estate Nexus Real Estate Nexus, a RAP Success Systems company, builds powerful, simple, easy-to-use platforms to help real estate agents and brokers convert more leads and generate more revenue. The company's mission is to combine innovative solutions and modern technology to help real estate agents and brokers achieve their goals. Visit realestatenexus.io.

NEW: Get Boosted on Homes.com with Homesnap Pro+
Homes.com and Homesnap are now part of the same family at CoStar Group, and it's time to celebrate our first collaborative feature: Agents who upgrade to Homesnap Pro+ will now receive the added benefit of a boosted profile on Homes.com. Now, when prospects look for a real estate agent, Pro+ members get priority placement in the Homes.com agent search directory. Being at the top of the list means more eyeballs, leads, and local awareness. You'll also have your Homes.com profile enriched with Google reviews, review ratings, and agent stories, so prospective clients can see you're a top agent with a great reputation. Overall, Pro+ agents who get boosted on Homes.com will: Reach a high volume of high-intent consumers Showcase their reputation with an enriched agent profile Earn more leads We're investing tens of millions of dollars to surge traffic on Homes.com, so upgrading to Pro+ is an incredible chance to get ahead of your competition. 1. Reach a High Volume of High-Intent Consumers As an agent, you face the imperative of reaching more consumers in order to get new leads and clients. Getting boosted at Homes.com is a perfect way to accomplish those goals. The statistics make it clear just how valuable Homes.com users are: 85% of Homes.com visitors who are planning to sell have not yet selected a listing agent. 73% of buyers on Homes.com have not yet selected a real estate professional. 56% of buyers on Homes.com plan to move in the next six months. All this means that by being boosted on Homes.com, you have the opportunity to reach buyers and sellers who are actively looking for agents. As a bonus, most of the consumers sifting through agent profiles are looking to move soon — meaning that the leads you acquire will likely be ready-to-transact without too much nurturing on your end. 2. Showcase an Enriched Agent Profile Having a profile that shows up at the top of Homes.com is valuable in and of itself. But part of what makes the opportunity to get boosted on Homes.com so beneficial for agents is that the priority placement is coupled with an enriched profile that shows your five-star Google reviews, review rating, Google posts, agent stories, photos, and business hours and information. With a profile enriched by your Pro+ information, you're able to showcase your real estate chops to high-intent, high-value buyers and sellers. By getting boosted on Homes.com, you're not just positioning yourself as one of the first listed agents. An enriched agent profile means that you're also establishing yourself as a top-tier agent who has effectively done business for prior customers and is ready to take on more. 3. Earn More Leads When you reach valuable customers and present them with an enriched agent profile, you're positioning yourself to earn more leads. As we preach constantly, earning leads is the lifeblood of any agent's business. As traffic surges on Homes.com, agents who use it will reach more and more high-intent leads and will be better and better positioned than their competitors. Don't miss out: Upgrade to Pro+, get boosted on Homes.com, and instantly reach more buyers and sellers. To view the original post, visit the Homesnap blog.

Elm Street Technology Acquires IXACT Contact and Morris Marketing
Broadens solutions portfolio and accelerates Canadian presence. July 13, 2021 - Dallas and Toronto -- Elm Street Technology, LLC, a leading provider of residential real estate technology and marketing solutions, today announced the acquisitions of Morris Real Estate Marketing Group, and IXACT Contact Solutions, specialists in marketing solutions and repeat and referral lead generation conversion technology across the Canadian real estate sector. Both the acquisitions of Morris Marketing and IXACT complements and expands Elm Street's Elevate platform, which provides an end-to-end suite of real estate technology and marketing services. "Morris Marketing is an established company with a strong reputation and substantial client-base in the Canadian market, which was clearly very attractive to us," said Prem Luthra, President and CEO of Elm Street Technology. "Combine that with the outstanding IXACT product offering and its placement within the Elm Street Technology product suite, we couldn't be more excited to see the future impact of our combined initiatives." Elm Street Technology's Elevate platform, which aims to maximize real estate professionals' business efficiency by providing a single vendor and point of contact, is currently used by tens of thousands of real estate agents, teams and brokerages across the United States and Canada. Elevate offers a variety of seamlessly-integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruiting and retention campaigns and more, all backed by comprehensive customer support and training. "We are thrilled to align our company with Elm Street Technology," stated Allan Goldstein, President and CEO of Morris Marketing and IXACT. "Our collective North American presence will allow rapid product and service expansion across our combined clients, providing the real estate sector with a truly intuitive, seamless user-experience across digital and other marketing mediums." "Since our inception, Elm Street Technology has expanded our offering and customer base through strategic acquisitions," adds Prem Luthra. "Morris Marketing and IXACT are the ninth and tenth companies to join the Elm Street Technology family in our short tenure and we look forward to building on the power of the brands and solutions they've created. Our company cultures are perfectly aligned around providing incredible products and services to the real estate community, in the United States and now across Canada." Early in 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London investing in businesses across the financial services sector. This partnership has enabled Elm Street Technology to accelerate its organic growth and to pursue strategic acquisitions. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000 and Consolidated Knowledge. About Elm Street Technology, LLC Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate - to capture and nurture more leads into closed business. Elevate allows busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. For more information, please visit tryelevate.com. About Morris Real Estate Marketing Group / IXACT Contact Solutions Based in Toronto, Ontario, Canada, Morris Marketing is a family-owned, third generation company focused on providing customizable and automated lead generation and conversion tools for the real estate sector. Founded in 1929, the company has evolved with the needs of their client-base for close to a century, earning a well-respected reputation for outstanding support and service, and launching the popular IXACT Contact Solutions CRM. For more information, please visit morrismarketinggroup.com or ixactcontact.com. About Aquiline Capital Partners LLC Aquiline Capital Partners, founded in 2005, is a private investment firm based in New York and London investing in companies across financial services and technology, business services, and healthcare. The firm had $6.4 billion in assets under management as of March 31, 2021. For more information about Aquiline, its investment professionals, and its portfolio companies, please visit www.aquiline.com

RealtyFeed and Generation Z Are the Future of Real Estate
We live in an era in which intuitive technology has overrun traditional and acquired systems. For decades, users have been forced to go through multiple pages of manuals and hours of training in order to be able to effectively use a new app or tool. The real estate industry has been one of the slowest industries to catch up. However, this is going to change. With Generation Z stepping into the market, new technologies are poised to make the necessary adaptations. All of this brings us to RealtyFeed, a groundbreaking technology developed by Realtyna. RealtyFeed is developed to build a future for the real estate industry, inspired by Generation Z. What Is RealtyFeed? After years of working with real estate agents, brokers, developers, and influencers, Realtyna came to the conclusion that there is a lack of appreciation for user experience in real estate apps and tools. That and numerous discussions with the new generation of real estate professionals inspired the team to develop an all-on-one platform to: Gamify real estate user experience; Provide a social platform for Realtors and their clients, B2B2C; Simplify real estate transactions; And much more. How Does It Gamify Real Estate Transactions? Log in to your MLS website or open your CRM. In most cases, it looks like what software used to look like in the 1990s, or it doesn't work very well. The main issue is that most apps and tools require hours of practice or training until you can get some results out of them. RealtyFeed has been designed with the aim to provide an intuitive experience for users. Now, users of RealtyFeed can improve their business by passing levels and reaching certain targets—just like you learned how to work with Instagram or TikTok. How Does It Simplify Real Estate Transactions? Simplifying real estate transactions goes way beyond gamification in RealtyFeed. If you go back to your daily transactions, the first thing you see is the number of tools you have to use to get things done: CRMs, websites, social media, and MLS systems, to name a few. RealtyFeed makes this simple by bringing everything under one roof. It is an all-in-one platform developed to bring Realtors and their clients together. What Can I Do? The future belongs to those who build it now. Realtyna is offering a limited opportunity to those who want to co-invest in revolutionizing real estate technology with RealtyFeed. This offer is going to be valid for a short time, so if you need more information or wish to take action, head out to our Republic.co page to learn more. To view the original post, visit the Realtyna blog.

Why Homesnap Pro+ Has Been Dubbed the Amazon Prime of Real Estate
Comparing Amazon Prime to Homesnap Pro+ may seem pretty lofty. But allow us to explain why it's an apt analogy: Amazon Prime offers a collection of benefits that, together, satisfy every need or want a member could have. Subscribers can order groceries for delivery in under two hours. Cook dinner with the kitchen utensils they bought at a discount on Prime Day. Settle in after their meal and watch original programming on Amazon Prime's streaming service. And then, before bed, read a New York Times' bestseller on their Kindle Paperwhite. Virtually everything and anything members could ever need on a day-to-day basis is readily accessible at little more than a click of a button. Homesnap Pro+ is built upon that same principle of ease-of-use, consistency and convenience. For one annual subscription fee, agents get access to a bundle of products and services that aid them in taking a holistic approach to their digital marketing. They'll be empowered to build a consistent, wide-reaching, and credible presence across the web—from social media to search engines, home-search portals and business websites—on one platform. What's included in Homesnap Pro+ and how each feature works to improve your digital marketing Google Business Profile Verification, Optimization and Management As an established Google Premier Partner, Homesnap Pro+ can instantly verify, manage, and optimize your Google Business Profile for you. We'll take all the guesswork, technical know-how, and general head-scratchers out of managing a Google Profile. We'll help you claim your profile and load it with your photos, listings, contact information and regularly optimize your profile's performance, so you can boost your appearance search results—by as much as 5,000%. Then, we'll send you regular performance reports so you track your progress toward becoming a top, sought-after agent in your area every step of the way. Why does this matter? Today's consumers don't search for specific agents, but for more broad terms like "best real estate agent" or "top-rated agents near me." Because of this, Google has to decide what results to display—it has to determine which businesses most accurately reflect the users' search parameters and are therefore most likely to satisfy the query. The more information Google has about a business, the more likely it is to recommend it (i.e., rank it higher in search results) to its users. In years past, this could have been accomplished by SEO (content on blogs, websites, social media, etc.). Now, though, Google has changed the game. Google wants businesses to provide the information it needs to make a decision directly to Google. Put simply: Google wants you to use a Google product (the Google business profile) to rank high on Google search. Homesnap recently ran a study that traced the growth of our customers using Homesnap Pro+ to verify, manage, and optimize their Google business profiles and found the following results: After three months, customers increased their appearance in searches 380% After six months, customers increased their appearance in searches 1,037% After one year, customers increased their appearance in searches 3,087% After a year and a half, customers increased their appearance in searches 5,037% Real Estate Websites Homesnap Pro+ Real Estate Websites are professionally developed, personally branded, and powered by Homesnap Search. They enable you to establish a credible, lead-generating online presence in minutes, not weeks—and are ready to go live with little more than a click of a button—at a fraction of the cost of traditional website builds. These professionally designed websites include: A simplified, elegant layout that prominently features your preferred web address name and brand across all pages A built-in search portal powered by Homesnap, featuring the most accurate, real-time data in the industry Powerful, lead-generating real estate tools built-right in that consumers love. A built-in search portal powered by Homesnap, featuring the most accurate, real-time data in the industry Why does this matter? Real estate agent websites are important for obvious reasons, but Homesnap Pro+ Real Estate Websites offer agents a modern, fully customizable solution. You'll never have to worry about upkeep, maintenance, or outages because Homesnap will handle all of the backend management for you. And because a Homesnap Pro+ Real Estate Website comes as part of your membership, you'll save hundreds of dollars each year on third-party hosting and management fees—meaning your Homesnap Pro+ subscription practically pays for itself. We'll even migrate your existing website and domain name at no additional cost. One-Click Review Tool The One-Click Review Tool is designed to make it easier than ever for agents to invite clients, colleagues, and personal connections to leave reviews on Google. No more calling or texting asking for a positive review on Google. No more awkward conversations. Simply add the person's email address or click on a Homesnap contact, and we'll instantly send an email on your behalf asking them to leave a positive review. With the One-Click Review Tool, agents receive a positive review for every 2.6 review requests they send, which is 3X more often than the industry average. And agents who've used the One-Click Review Tool regularly (five or more times) had an average lifetime review rating of 4.95. Those who didn't? Their rating averaged out to just 1.5. Why does this matter? You know reviews are important for your reputation, but clients aren't particularly motivated to leave positive reviews without a nudge. Not only does the One-Click Review Tool help you get those positive reviews you need to win more business, but it will also boost your overall search rankings. According to our data scientists: Agents with an average review rating of 4.0 or better on Google appear in 350% more Google searches than agents with an average review rating of 0-3. Agents with a 4.0 average review rating on Google received 300% more actions (calls, texts, website views, and direction requests) than those with a review rating of 0-3. The more reviews an agent has, the better they perform in search, views, and actions. The only problem? The impact of positive reviews tends to diminish over time: Without at least one review every 90 days, the above benefits decrease by about 50%. So, you need to make sure your reviews are constantly up to date. Advanced Off-Market Search Filters Are you familiar with our heatmaps and off-market search filters, like Likelihood to List, that are available to agents right now as part of their Homesnap Pro membership (which is included as part of your MLS subscription)? Homesnap Pro+ unlocks additional advanced features, so you can dig even deeper on the status of off-market properties. These include: Distressed Information, Ownership Type, Home Equity, Loan Balance, and Consumer Demographics (which includes age, gender, marital status, income, and number of children, as well as social media information.) Why does this matter? As prospecting gets harder and harder and in-person canvassing takes a backseat in a pandemic world, being able to zero in on properties likely to hit the market before they do can be a huge boon for agents. In short, if you're looking for a more strategic way to discover listings before your competition, Homesnap's Off-Market Search Filters are some of the best tools available to do it. Enhanced Agent Profiles With a Homesnap Pro+ membership, you'll have an enhanced version of our agent profile page. We'll populate new sections to your profile such as your Google reviews, content posts, business details, and more. We'll include a blue checkmark badge on your profile photo that highlights you're a verified, credible agent. Why does this matter? Trust, as you know, is integral to agent-client relationships. An enhanced agent profile lets the 1,000,000+ users of the Homesnap Search Portal know you're a credible, professional, and recommended agent. Who's Viewed My Listings & Profile Homesnap Pro+ includes Who's Viewed My Listings & Profile. Who's Viewed allows you to see how many consumers have viewed your listings in the last 90 days, as well as which how many agents have viewed your profile and listings in the last 90 days. Why does this matter? By using the Who's Viewed feature, you can connect with interested buyers, report back to sellers how many agents and clients have viewed their listing, and monitor your growing business and understand how your digital presence is changing over time. Custom Lead Pages With Homesnap Pro+'s Custom Lead Pages, you'll get instant access to an optimized lead-gen tool. When you have a listing, we'll generate a custom lead page that you can use for all your marketing needs, from listing pages to social media and other marketing materials. Why does this matter? Not only will these professionally designed pages impress your sellers, they'll also help you save time while ensuring you're optimizing lead generation. They're branded to you and purpose-built to encourage prospects to provide personal information you can use to get in touch. NEW Sell Speed Like Amazon Prime, we're constantly adding new features, and Sell Speed is the latest edition to the Homesnap Pro+ bundle. Currently in beta, Sell Speed is a proprietary artificial intelligence algorithm, composed of hundreds of up-to-the-minute real estate market data points, that predicts how quickly a home will sell at various price points. Homesnap Pro agents can use Sell Speed on their listings or any off-market property, and Homesnap Pro+ agents can also add Sell Speed to any available active listing*. Why does this matter? Sell Speed takes the guesswork out of determining an asking price or making an offer for a property on behalf of a client. Use Sell Speed to help clients set realistic goals and expectations or arm yourself in buyer negotiations and get a fair market offer for your clients. Bottom Line Homesnap Pro+, like Prime, provides members access to a collection of benefits that seamlessly work together to make agents' lives easier. No more piecemeal tactics. No more disparate platforms or lack of a cohesive strategy. Just everything an agent could ever need to bolster awareness, enhance credibility, and generate more leads—all in one place. Is Homesnap Pro+ Right For You? Learn More. To view the original post, visit the Homesnap blog.

Homesnap Launches Access, a New Payment Service Powered by eCommission
BETHESDA, Md., June 22, 2020 -- Homesnap, the market-leading national home search platform that provides a mobile productivity tool for agents and real-time MLS data to consumers, today launched a new payment option for real estate agents called Access™ powered by eCommission, the leading provider of working capital to real estate professionals. Access allows real estate agents to pay for Homesnap products using future commissions as an alternative to cash or a credit card. Real estate agents often need access to cash flow to pay for various products and services prior to a sale closing. Access creates a direct integration between eCommission and Homesnap that empowers agents to pay for Homesnap marketing products and additional offerings using one of their active listings. Access is: Flexible – Agents can access up to $500 of their commission on any property with at least 90 days remaining in the listing term. Easy – Funds are sent directly from Access to Homesnap to cover an agent's marketing investment, with the agent paying nothing upfront. Convenient – Homesnap and eCommission have integrated in order to make the process seamless. Agents can select their listing when buying products and services in Homesnap and complete the process in eCommission without having to fill out any additional fields. Affordable – Ordinarily, there is a 10% fee that is added directly onto a Homesnap order, and that fee is automatically paid when a sale closes. Recognizing the challenges agents are facing today due to COVID-19, Homesnap and eCommission have made Access free for the first 90 days, with no added fees. Homesnap makes it easy for agents to market themselves and their listings across the top social and search platforms like Facebook and Google. With Access, agents can now maintain their marketing presence with flexible payment options. "Now more than ever, it is crucial for real estate agents to maintain their digital presence," said John Mazur, Homesnap CEO. "At Homesnap, we're supporting agents by giving them the tools they need to not only stay relevant, but to also market their listings and be ready for when things return to normal. With Access, agents can leverage the power of their future earned commission today and stay ahead of their competition." To initiate this new feature, agents simply select the listing they would like to use wherever they see Access as a payment method for a Homesnap product. Agents are then redirected to eCommission to confirm transaction details and complete funding. eCommission then sends payment for the products and services purchased directly to Homesnap. If the selected property does not sell within 90 days, agents have the option to replace the transaction and repay using commission proceeds from any future sale. "We are thrilled to launch Access with Homesnap," said Sean Whaling, eCommission Founder and CEO. "We understand the stressors brought on by COVID-19, which is why Access gives agents the ultimate flexibility to pay for Homesnap marketing products and additional offerings using future commissions. It's a revolutionary service that in many ways is superior to credit cards because no debt is created, funds are transferred instantly, and repayment happens effortlessly once the property closes. Waiving the fee for 90 days should also help agents get their listings sold faster." Access will initially be available as a payment option for a selection of Homesnap's marketing products and will soon be available for all of Homesnap's offerings. Homesnap is continuing to roll out new features and tools throughout 2020 that help agents provide better client services and connect with prospects in actionable, tangible ways. For more information visit www.homesnap.com. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. Homesnap combines people, property and data with enterprise-grade software for real estate professionals to run and grow their business at every stage of the real estate transaction. The industry-endorsed Homesnap platform leverages AI, machine learning and big data from over 500 data sources and over 230 MLSs to provide more than one million U.S. agents with access to powerful mobile software that automates workflow and optimizes the search and sell experience for their clients. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the real estate business. More information can be found at www.homesnap.com. About eCommission eCommission is the company that operates Access. eCommission is the leading provider of working capital to real estate professionals since 1999, with more than $1.4 billion of commissions funded to satisfied customers nationwide. eCommission is a nationally endorsed alliance partner to the industry's largest real estate brands, independent brokerages and technology companies. More information can be found at www.eCommission.com.

ProspectsPLUS! Launches New Web-to-Print Direct Marketing System for Real Estate Agents
ProspectsPLUS! 10X allows REALTORS to customize 100s of real estate marketing templates, build targeted mailing lists, and ship to verified residents next business day with full tracking. TAMPA, Fla., April 29, 2020 -- ProspectsPLUS! recently announced the launch of a new web-to-print marketing system for REALTORS. The on-demand system was designed based on feedback from over 20 years of serving real estate agents nationwide. It offers customizable real estate marketing templates and allows agents to build and organize mailing lists or upload and edit their own. After registering for a free account, agents can update their profile with a photo, logo, and contact information which automatically populates across all real estate marketing templates. The platform currently offers marketing template options for: Postcards Door Hangers Brochures Flyers Newsletters Presentation Folders Note Cards Business Cards The website also features new upgrades and enhancements geared toward making marketing easier for real estate agents. Here are a few: Personalized Marketing Dashboard Brokers and agents are now able to track orders, manage mailing lists, and edit information all in one location. In addition, each time they log into their account, the dashboard updates with dynamic mailing lists and real estate postcard templates for empty nesters who are likely to downsize, homeowners who have owned for 7+ years, renters who earn $70,000/year, and prospects with a net worth of $2,000,000 or more. HTML5 Template Editor The enhanced HTML5 editor now pre-populates with all the information in the user's profile. There are new fonts, additional colors, and a completely new image gallery that comes pre-loaded with real estate logos and a QR code builder. Mailing List Management Real estate mailing lists can be created or uploaded before, after, and during the design process. Agents can also build new lists based on geographic and demographic data, as well as lifestyle interests. Real estate professionals will eventually have the ability to automatically schedule campaigns that target homeowners throughout the year, this feature is still in development. About ProspectsPLUS! ProspectsPLUS! is a direct marketing company specializing in design, print, and publishing for real estate agents nationwide. With a customizable web-to-print platform agents can create a promotional piece, choose a target market, and ship with 100% tracking.

Email marketing generated $42 for every $1 spent in 2019
Latest ActivePipe report shows email marketing generates best ROI for real estate agents Austin, TX. - Mar. 18 - ActivePipe, the leading email marketing solution for real estate companies, released today a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital Marketing in Real Estate: A Guide to Better ROI shows how real estate agents can maximize their marketing budgets through planned, targeted campaigns. Further, it shows how to capture and nurture leads that turn into clients using the CRM as a map for tracking the client from open house to closed sale. "ActivePipe takes considerable interest in the time real estate professionals spend on digital marketing. Time is money, and for agents, time is very valuable. Our email marketing platform is very intuitive and user-friendly, which is why we continue to see such fast adoption rates with brokerages," said Mike Feller, chief revenue officer of ActivePipe. "Email continues to prove to be the most profitable marketing investment for real estate agents, and this report outlines not just the benefits of using ActivePipe, but a strong assessment of the digital marketing landscape, as well." Digital Marketing in Real Estate outlines two common forms of real estate marketing currently being used by the majority of agents; Interruption and permission marketing. Permission marketing is as simple as it sounds: Marketing to an audience that has granted permission to marketed to (i.e. social media followers, contacts who have opted in newsletters, or emails from open houses.) A common example of interruption marketing is paid advertising - capturing the attention of the audience through advertising, AdWords, placements, etc. The report also finds how top performers win more than twice the number of listings that go to market compared to average performers because they do three things just a little bit better: contact 100 percent of their leads (not just most of them), contact leads in a shorter time, which both lead to a higher rate of closed transaction sides. About ActivePipe ActivePipe helps real estate agents to know which prospects to call next, based on their behaviour with your content. Cut through the noise and make easier calls by focusing on the topics your prospects are engaging with. It allows you to get your marketing done in minutes with a smooth, drag and drop email builder and pre-built customer journeys to set your business up for optimal conversions. Help your team get back to basics and never miss an opportunity.

Chime Technologies and Curaytor Partner to Deliver Powerful Real Estate Dashboard
Chime will be the first technology solution to integrate with Curaytor LINC NEW YORK, Jan. 28, 2020 -- Inman Connect 2020 -- Chime Technologies, an operating system for the real estate industry, and Curaytor, a full-service digital marketing company specializing in marketing and advertising for listing agents, today announced a partnership to provide real estate firms with one comprehensive dashboard for all their operational, marketing, and lead generation needs. Chime's award-winning operational platform and AI-powered capabilities will integrate with Curaytor's Convert profiles, powered by the recently launched Curaytor LINC technology, combining the best applications for social media marketing, lead generation, CRM and more into one comprehensive UI – custom built for the real estate industry. To see the solution in action, visit the Chime booth at Inman Connect, January 28th through the 31st in New York City. To learn more, visit www.chime.me. Chime's proven real estate applications will power core functionality in the Curaytor Convert dashboard including IDX home search, listing and property alerts, as well as a robust CRM system. Brokers and agents alike will be able to leverage Curaytor Convert to better manage and automate key marketing and operational activities, freeing them up to spend more time and effort on revenue producing opportunities. Jimmy Mackin, CEO of Curaytor noted, "As a recognized innovator in digital marketing, we have been successfully helping real estate professionals capture and convert internet leads but recognized there is an opportunity to help our customers achieve more. By partnering with Chime and leveraging their proven technology, it's a huge win for our clients." "Our industry is beginning to realize that while leads abound, not every opportunity is created equal. Extracting the right leads, efficiently nurturing them, and then converting those leads into clients is how real estate pros will be successful," noted Mike McGowan of Chime. "As the first partner to integrate with Curaytor's new LINC technology, we can immediately deliver our industry-leading capabilities to the Curaytor customer base, enabling agents to usher in a new year of increased productivity and revenue-generating opportunities." For more information on Chime and our real estate operating platform visit our solutions page or watch our informational video. Learn more about Curaytor at their website. About Curaytor Curaytor is a digital marketing company that specializes in helping listing agents get more listings. The company has been recognized as one of Inc's 500 Fastest Growing Companies in America and its co-founders have written bestselling books including The Conversion Code and Exactly What to Say for Real Estate Agents. For more information, contact [email protected], call 617-925-7111, or visit www.curaytor.com About Chime Technologies Chime is an all-in-one Sales Acceleration Platform for the real estate industry headquartered in Phoenix, Arizona. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime Technologies operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-682-4463, or visit www.chime.me.

Homesnap Introduces Integration with Facebook Marketplace
Homesnap has integrated with Facebook Marketplace to make it easier to promote single-family homes for rent, and to give prospective renters more search options. Facebook Marketplace is already known as an easy, convenient way to buy and sell locally. With more than 1 in 3 people on Facebook in the US using Marketplace each month, people can find what they're looking for with just a few clicks. Marketplace's extensive reach has given Homesnap the ability to tap into a targeted and relevant user base with superb lead generation potential. Every lead generated goes directly to the listing agent or broker via email, free of charge. By integrating with leading house and apartment rental sites, Marketplace has made it easier for agents and property managers to list rental inventory on Marketplace, and for renters to find their next great home. Marketplace charges no listing fees or commissions, and its mobile-optimized interface and personalized customer experience ensure that property owners, managers, and agents can create tailored, browseable listings with minimal effort and investment. Renters are able to easily search listings to find exactly what they're looking for using filters such as location, housing type, price, bedrooms, bathrooms, square footage, pet friendliness. With Messenger/chat integration built in, questions can be answered in real time and potential leads fielded and converted quickly. "Our integration with Facebook Marketplace has garnered a ton of interest from renters who typically spend their time searching for a new home among more traditional, multifamily properties," said Lou Mintzer, Homesnap's Chief Product Officer. "We're hearing regularly from our MLS partners that not only do these placements on Marketplace generate lots of new business for rental agents, but they are also encouraging agents to list rental properties with their MLS, whereas before they might have withheld rentals simply because they didn't think they would generate much interest." In the past three months alone, approximately 100,000 leads have been generated from their listings. Facebook Marketplace represents a unique opportunity for MLSs, brokers, and agents to reach renters who may not be working with an agent and/or have access to MLS data. Since launch, MLSs that have opted into Facebook Marketplace through Homesnap have seen, on average, a 9.8 times increase in free leads and 4.3 times increase in views for rentals. Homesnap's integration with Marketplace has been both seamless and scalable, and Marketplace's extensive reach has given Homesnap the ability to tap into a targeted and relevant user base with tremendous lead generation potential. MLSs, brokers, and agents interested in promoting their rental properties on Facebook Marketplace should send inquiries to [email protected]. To view the original post, visit the Homesnap blog.

Homes.com Fine Tunes Listing Detail Pages to Create More Leads for You
Homes.com is committed to your success and we're always looking for ways to attract more high quality leads for your business. With that goal in mind, we've recently upgraded the listing detail pages on Homes.com. These pages now have more contact forms in easier to locate positions to make it simpler for buyers and sellers to request information on the property they're in love with. What's New Simpler Forms – In the past, we listed the listing agent as well as up to three advertising agents on the main contact form at the top of the listing details page. Now, we've removed all agent names, photos, and phone numbers from the contact forms. This makes the forms easier to understand and has, so far, proven to increase the number of buyers and sellers filling out the form. More Contact Options – We've added additional ways for buyers and sellers to reach out to agents on the listing details page. In addition to the primary contact form, which will remain in view as users scroll down the page, buyers and sellers can contact an agent from the Local Experts section, a call to action in the Home Details section, through the Schedule a Tour tool, and in the Similar Homes section of the page. On mobile devices, "Call Now" and "Request Info" options remain at the bottom of the page so leads can easily reach out to an agent. Direct Connect #s – Having too many phone numbers on the listing detail pages confuses buyers and sellers who want to find out more about a specific property, so our listing pages now offer just one phone number at a time on the primary lead form. This number will be rotated based on an agent's share of Local Connect advertising for the zip code. Any leads coming through this Direct Connect phone number will go directly to the agent and be exclusive opportunity for that advertiser. Local Experts Section – Agents using the Local Connect advertisements now receive special exposure in the Local Experts section of the listing details page. Up to three subscribing agents will have their name, phone number, photo, and a link to their agent profile. If the Local Expert also subscribes to Preferred Listings or Lead Concierge, the corresponding badges will also display under their name. Schedule a Tour– It's easy to fall in love with a listing online. When that happens, buyers want to schedule a tour as soon as possible. We've made it easy to request a tour with this new tool. It offers a variety of times buyers can request a showing and sends that information over to the advertising and listing agents for follow up! Homes.com is always looking for ways to generate more high quality leads for real estate agents, but no matter one thing never changes at Homes.com is our position that the leads your listings generate should always go to you. As such, every time a lead form is submitted on your listing, you will get that lead. To learn more about how Homes.com's advertising opportunities can benefit your business, click here. To view the original post, visit the Homes.com blog.

Chime Technologies Unveils Dynamic Ads for Real Estate Designed for Facebook
Unique user mapping technology empowers brokers with targeted insight to more effectively generate and nurture leads PHOENIX, June 19, 2019 -- Chime Technologies, an operating system for the real estate industry, today unveiled DARE (Dynamic Ads for Real Estate) designed for Facebook. The new offering, fully integrated with Chime's AI-powered sales acceleration platform, optimizes and delivers ad creatives sourced from MLS to a targeted audience based on broker preferences. By customizing the ads and actively responding and adjusting to lead behaviors accordingly, DARE delivers high quality ads via Facebook to targeted leads for more effective results. Designed to help brokers and real estate teams automate online lead generation and fuel top of funnel advertising, Chime's DARE delivers more leads, ensures a better conversion rate and costs less per lead than traditional options. To learn more, visit www.chime.me. Historically, online lead generation solutions have not performed effectively or yielded successful results for most brokers. Meanwhile, the demands of the real estate market make managing this program unwieldly for busy agents. As a result, many brokers miss out on the opportunity to capture leads via influential online channels. By leveraging the power of Facebook, automating the process, and integrating lead data into Chime's comprehensive real estate platform, agents ensure their lead generation program exclusively delivers relevant, active and interested buyers and sellers. "The new dynamic ads solution from Chime is a valuable, cost effective lead generation tool that our industry desperately needs," said Mike Klemsrud, CEO, eHouse Realty, Inc. "Like many brokers, my team is strapped for time and always on the go. Chime helps us leverage the power of social media and get to a close faster without the burden of having to manually manage the system, and helps ensure we stay focused on our target market and motivated consumers. Chime has been a game changer for my brokerage and team." To get started, the Chime customer success team helps clients identify the ideal properties to feature and seamlessly connects each ad back to a page on the IDX site. By strategically mapping properties back to clients' business objectives and unique broker profile, Chimes' DARE helps to deliver the most relevant and targeted leads, shortening the window from contact to close. Once an interested lead clicks to learn more and a lead form is populated, the lead is entered into Chimes' CRM and is automatically analyzed by an intelligent scoring system. The AI-powered platform leverages unique user mapping technology to consistently review user behavior and adjust the lead score, in turn adjusting how to effectively nurture the lead over time. "Leads are the lifeblood of the real estate business but many agents and teams find managing the process of online lead generation daunting and unsuccessful. DARE helps alleviate this burden," said Mike McGowan, Vice President of Sales, Chime. "By automating the process and integrating leads into our end to end real estate platform, agents are freed to focus only on those intent focused buyers and sellers." About Chime Technologies Chime is an all-in-one Sales Acceleration Platform for the real estate industry headquartered in Phoenix, Arizona. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime Technologies operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-682-4463, or visit www.chime.me.

W+R Studios Announces New Cloud Streams Complete with Redesigned User Interface, New Activity Stream, and Improved User Experience
Updated design inspired by social media will feel new, yet familiar and activity streams help agents and buyers work better together. HUNTINGTON BEACH, CA (April 16, 2019) - Real estate software company W+R Studios announced today the release of a new version of Cloud Streams. Since launching in 2014, Cloud Streams has become the leading listing alert tool for real estate agents and brokers in North America. Agents can easily connect buyers to new listings by setting up streams based on buyer criteria and delivering alerts via text message. The new Cloud Streams has an updated UI giving agents an even more seamless process for adding new clients and creating streams. Now at a glance, Agents can now see client activity, preview sent alerts as well as see any client comments. The process for creating a stream in Cloud Streams has also been simplified. Plus, a singular search bar has been added to make selecting an area by zip code or map quick and easy. "We launched Cloud Streams five years ago with the goal of helping agents deliver the fastest listing alerts to their buyers - and it's done exactly that. But it was time for a refresh," stated W+R Studios co-founder Greg Robertson. "We think our design team has knocked it out of the park. Agents are going to love the new look and feel, activity streams and ease of use," concluded Mr. Robertson. To find out more about the new Cloud Streams visit http://cloudagentsuite.com. About W+R Studios Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 26 years of experience each developing and marketing real estate software solutions.

How 3D Tours Help Sell Properties for Even More
When real estate agents sell homes, their clients are relying on them to get the best possible price. Real estate marketing and skilled real estate photography can help you stand out, but you can't invest too much time in one property without sacrificing your bottom line. Now, there's a tool that allows you to sell homes for more money: 3D virtual tours like iGUIDE. iGUIDE is proven to sell homes for more money. It creates virtual 3D home tours that immerse potential home buyers in the property. The tour also communicates other pertinent information about the home that helps buyer assess it quickly, such as a floor plan and measurements. Perhaps the most impressive part of the tour is the experience. Through it, viewers get a real feel for the home and understand what it would be like to step inside. This experience often leads to an emotional attachment to the home which, in turn, means faster and higher offers. Agents that offer iGUIDE Help Sellers Get More A recent 2018 study assessed the iGUIDE's performance. Researchers surveyed 9,079 homes placed for sale in Waterloo Region, in Ontario, Canada. The study found that homes advertised with only still photos sold, on average, slightly above list price. Homes with iGUIDE's 360° virtual tour sold for 1.3 percent more than the list price. This 1.3 percent increase is substantial. The average home in the survey was $500,000. It would fetch, on average, $7,500 more with an iGUIDE virtual tour than if it had been marketed with only photos. The benefits only increase in higher priced markets. A million dollar home will sell for a whopping $13,000 more, on average, when marketed with iGUIDE. Homeowners will easily see the benefit from an increased sale price, winning you more listings. Selling your client's homes for more makes your business more robust overall. A real estate agent who can consistently make homeowners thousands more on their homes will quickly develop a reputation for success. You can use the iGUIDE and its 360° virtual tours to maximize your value to your clients and strengthen your business. Increasingly, real estate agents recognize the power of virtual tours in real estate marketing. There are now many 3D virtual tour options available to you. If you're investing in a virtual tour, choose the one that performs the best. Homes with iGUIDE sell for more than even homes with other virtual tours. In fact, the same study found that homes with iGUIDE sold for 0.6 percent more of list price than homes with other virtual tours and videos. Real estate marketing is competitive. It's tough to stay modern and to make your listings stand out from the crowd. The iGUIDE is the single most powerful marketing tool you can use to do both and to sell your homes for more. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.

Think an Agent Website Doesn't Produce Leads?
Allow Delta Media Group to show you how it can. Make your website work for you by creating an automated marketing strategy to generate quality leads. With Delta Media Group's digital marketing plan, real estate agents can free up their valuable time to close more sales and generate more revenue. Delta Media Group integrates hundreds of tech vendors to streamline your business, and helps automate your workflow so you have more time to take care of customers. Google and Outlook Sync Facebook Connector My Customer For Life (AI Technology) Open House Connector AVM Reverse Prospecting Seller, Home Finder and Market Watch Reports Email Drip Campaigns Ecards and Flyers Push Notifications and more Having your own custom website makes you stand out from the crowd and shows that you are a professional Realtor who has a true expertise in the local market. Contact Delta Media Group today to find out how we can Unlock Your Potential.

Homesnap Introduces Homesnap Pro+ Tool to Help Agents with Google My Business Profiles
BETHESDA, Md., Oct. 30, 2018 -- Homesnap, the market-leading national home search platform that provides real-time MLS data to consumers and a mobile productivity tool for agents, today announced the release of Homesnap Pro+, a tool that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents. Homesnap Pro+ helps agents set up their Google My Business Profile and manage their profile in real time, thanks to Homesnap's access to up-to-date MLS information. Homesnap Pro+ creates, launches, and optimizes all aspects of a real estate agent's business profile on Google, including the following: Google My Business Profile: Homesnap will assist agents in setting up their Google My Business Profile and will automatically load it with their photos, listings, contact information and more. Generate and Manage Reviews: Homesnap will assist agents in soliciting reviews from current and past clients, alert agents when they receive a new review, and send agents regular performance reports. Automatic Posts & Updates: Homesnap will help agents turn all of their new listings and recent sales into posts and will also publish insightful market commentary on their behalf. "78% of real estate searches begin with a search engine, and a robust Google My Business Profile helps agents build trust and credibility with prospects. Yet nearly 90% of agents don't have a Google My Business Profile," said John Mazur, CEO of Homesnap. "Because Homesnap can help agents set up their Google My Business Profiles on Google, we can continue our mission of making them more successful in how they attract and serve clients." In 2019 and beyond, Homesnap Pro+ will continue to roll out features and tools that help agents provide better client service and connect with prospects in real, tangible ways. For more information, visit www.homesnap.com/pro/plus. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 170 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com.

Listings-to-Leads Announces Social Media Post Automation for Real Estate Listings
Facebook, Twitter and LinkedIn Added to Post Automation from Listings-to-Leads SACRAMENTO, Calif., Oct. 31, 2018 -- Listings-to-Leads announced social media post automation for real estate listings to Facebook, Twitter, LinkedIn, YouTube and WordPress ahead of the NAR Realtor Conference & Expo Nov, 2-5, 2018 (Booth# 885). One-hundred percent social media automation of listings and their changes of status through the entire listing life-cycle to the Internet's top social media websites such as Facebook, Twitter, LinkedIn, YouTube and more directly from ListHub, MLS and direct broker feeds, bolsters Listings-to-Leads' current suite of tools which include: Coming Soon Just Listed Open House Active Pending Just Sold FSBO Listing Landing Pages for ALL Listings Unlimited Property Valuation landing pages Unlimited Nearby Sold Homes landing pages Unlimited Custom Landing Pages Client Review Websites Auto Generated Content for Social Media Postings Auto Seller Lead Gen Follow Up Text / IVR and more "Listings-to-Leads is the top ROI for our business of all the marketing & lead generation vendors in the industry," said Brent Dalley, Keller Williams Top Producer. "We have used most of their competitors, but have continued to have success with Listings-to-Leads and expect to continue to have more in the future." Listings-to-Leads' broker and agent clients will now be able to grow their business with minimal effort on their own or with Listings-to-Leads' managed services department for custom Facebook advertising programs and more. Social media posting automation is only the tip of the iceberg in the marketing and lead generation tools Listings-to-Leads provides to brokers and agents in addition to landing pages, single property websites, virtual tours, direct mail, print, Craigslist and integration with Matterport, Immoviewer, BoomTown, LionDesk, WiseAgent, RealGeeks, Top Producer, Contractually, FiveStreet and more! "Excitement about the social media automation for listings and soon, other real estate related content, among our users to further engage their followers and grow their business is running high," noted Scott Pierce, Founder of Listings-to-Leads, "This will free up one of the major pain points many agents have with social media and let them concentrate on growing their business using our tools that have helped even new and low producing agents become top producing agents in their offices and sales areas." About Listings-to-Leads Listings-to-Leads, founded in 2009, is a real estate marketing & lead generation automation platform used by top agents, teams and brokerages in the United States and Canada. For more information visit https://www.listingstoleads.com.

rezora and Contactually Launch Contact Synching Integration for Real Estate Professionals
Two big players in real estate software—rezora and Contactually—have partnered to bring real estate professionals a simpler solution to managing their contacts. BOULDER, COLO. (AUGUST 13, 2018) -- Two big players in real estate software—rezora and Contactually—have partnered to bring real estate professionals a simpler solution to managing their contacts. The new integration will auto sync contacts from Contactually into rezora so agents can focus on engaging their contacts through dynamic marketing. The auto sync occurs once a day so agents can rest assured that their contact lists are always up to date and ready to send to as soon as they finish a new marketing piece. There's no need to organize contact lists in rezora because the integration also syncs buckets from Contactually. From inside their rezora account, agents can simply pick which list to send their marketing piece to, and send with the click of a button. Then they can publish a live version of the piece, share it to a number of social media platforms, and track analytics with just a few clicks. Jake Shanesy, rezora's VP of Product, commented on the integration saying, "We wanted to enable a better experience for agents to manage contacts seamlessly, so they can focus more on promoting their listings and themselves. Ultimately, we wanted to make sure we were providing a better experience for potential homebuyers and sellers alike." Zvi Band, CEO of Contactually, added, "One of the benefits of a best-in-class CRM like Contactually is that agents can keep and organize their contacts in one place; they never need to do the same work twice. And we make it easy for other apps to integrate with Contactually so agents can get the benefits of Contactually, even when they're using rezora. It's one of those situations where everyone wins, and we want to create more of those." The integration is now live and can be initiated under the Apps and Integrations tab in your rezora account. Visit rezora's blog to learn more about how the integration works. About rezora: Digital Marketing for real estate: rezora is for savvy marketing teams who need to expand their brands' influence by providing their agents with branded, easy to use email templates. rezora's digital marketing platform creates, manages and distributes content via multiple digital channels. Unlike other email marketing platforms, rezora integrates with your local MLS so your agents can easily drag and drop listings into custom, pre-made templates, and simply send to their contacts! rezora has been named one of Inc's 5000 Fastest Growing Companies of 2017. Visit us at https://www.rezora.com for more information. About Contactually Contactually provides a SaaS-based intelligent customer relationship management (CRM) platform for real estate agents and brokerages. In simply minutes a day, Contactually's easy-to-use platform enables personal engagement at scale, resulting in more leads, referrals, and increased business. Proudly located in Washington, DC, Contactually employs approximately 70 people and has raised $12 million in capital to date from Grotech Ventures, Rally Ventures, Bull City Venture Partners, Middleland Capital, and others. Contactually has been named to Inc's 5000 Fastest Growing Companies and the HousingWire Tech 100. For more information, please visit us at https://www.contactually.com/.

Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
Colorado real estate tech and brokerage firms riding huge momentum BOULDER, Colo., May 15, 2018 -- zavvie, real estate's hyperlocal technology leader, has won a coveted spot as a "2018 Inman Innovator Award" finalist along with its brokerage partner, 8z Real Estate, rated the #1 Colorado brokerage by Zillow online reviewers. The announcement comes just days after the REach technology accelerator program from the National Association of REALTORS® named zavvie as a company in its REach Class of 2018. Inman, real estate's top news and information site, said it selected the two Boulder-based Colorado firms as 8z Real Estate "uses its partner technology company, zavvie, to produce neighborhood-specific data, information, and content for agents who want to establish themselves as local experts, and zavvie is helping 8z's agents in expanding markets..." "This reaffirms the success 8z Real Estate agents have experienced with zavvie, and every team, brokerage and their agents nationwide are understanding that if they get zavvie, they get listings," said Lane Hornung, zavvie co-founder and CEO. "They're discovering the ease of a hyperlocal platform that automates their social media and makes their exposure as the neighborhood expert on sites like Facebook and Nextdoor more powerful and drives deeper engagement." According to Hornung zavvie success in Colorado has resulted in the creation of a national footprint. "We have expanded nationally because of demand," he said. "Real estate professionals have discovered that the best local strategy that helps solve the inventory problem housing markets face is to be a hyperlocal real estate expert. Using hyperlocal marketing is the best way to free up local inventory. A hyperlocal agent can find the buyers and the sellers to make a market work again," Hornung added. zavvie is highly unique among tech start-ups. It was initially the hyperlocal technology for 8z Real Estate. zavvie helped launch 8z into the fastest growing of Colorado's ten largest brokerages, serving the state's Front Range. Today, 8z is a tech forward, high productivity brokerage with about 150 agents. Last year its sales transactions totaled nearly $1 billion and it was recognized as one of Colorado's "Top Workplaces" by the Denver Post. As the hyperlocal platform for 8z agents and teams, zavvie was refined and perfected. The zavvie technology was able to demonstrate how hyperlocal marketing could create a massive, higher quality lead generation system for agents working in real-world situations. That's something few startups can claim. The success 8z Real Estate experienced appears in a Case Study written by Victor Lund, founder of the WAV Group. The study is part of the real estate industry's first White Paper on hyperlocal marketing, "The Hyperlocal Movement in Real Estate," available here. The annual Inman Innovator Awards highlight the most forward-thinking, who are working to shape the future of the real estate industry. With 8z as its laboratory, zavvie is an example of how new technology empowers traditional real estate professionals, helping professionals carve out local neighborhoods where disruptors cannot reach. "Hyperlocal is more than a technique, it is a movement," said Stefan Peterson, zavvie co-founder. "Research has shown us every major industry is being transformed by hyperlocalism and real estate is no exception. Teams and brokerages and their agents across the country are joining real estate's hyperlocal movement and we see zavvie as a driver of this sea change," he added. Every neighborhood deserves a neighborhood hero, the founders argue, and they say zavvie offers consumers an agent with deep local knowledge and expertise they will never be able to get from the internet. Zavvie offers agents an innovative means to transition from offline "farming" to a far more efficient and cost-effective technology-based solution to connect to neighbors. Adding to recent zavvie recognitions, zavvie will be featured at two major events this week. zavvie will be at the REALTORS® Legislative Meetings & Trade Expo, May 14-19 in Washington DC. They will be exhibiting as part of the NAR REach Class of 2018 at the Marriott Wardman Hotel, Booth 1731. Hornung is participating as a panelist at the upcoming "Gathering of Eagles" conference in Denver May 16-18, hosted by REAL Trends. At this annual event that attracts the industry's most distinguished influencers, he is billed as one a gathering of "technology thought leaders," who will discuss which digital tools are yielding actual results and how they can be deployed. About zavvie and 8z Real Estate zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to brokerages, teams and agents, a complete social media and hyperlocal system for top agents to build their listing business and make – or keep – them the dominant agent in their neighborhood. Discover more at zavvie.com. 8z Real Estate's mission statement is "Real Estate is broken, we are fixing it," and is committed to putting clients first. Named one of the "Best Companies to Work for" by the Denver Post, 8z is one of the fastest growing brokerages in the nation, and the fastest growing among Colorado's ten largest brokerages. With some 150 agents providing Colorado's Front Range home buyers and sellers with unmatched market data and online tools, 8z generated nearly $1 billion in total sales transactions last year. Find your 8z neighborhood agent at 8z.com.

RE/MAX to Launch Real Estate Marketing Automation for Agents
New service will fully automate the workflow, creation, and distribution of marketing materials for every listing LAS VEGAS, Feb. 28, 2018 -- Yesterday at its annual R4 Convention, RE/MAX, LLC, along with its U.S. independent regions, announced the addition of an exceptional new service for RE/MAX agents: Design Center Automation, powered by Imprev, Inc. Design Center Automation is an easy, powerful way for agents to leverage every marketing opportunity throughout the life of their listings, helping them drive more organic leads and earn more referral business. "As a follow-up to our brand refresh in August, Design Center Automation ensures that we can reinforce the new brand across every print, digital and social media customer impression," says Pete Crowe, Executive Vice President Business and Product Strategy at RE/MAX. "By delivering the right branded content at the right time to agents, Design Center Automation empowers our agents to actively promote their listings at every opportunity, continually leveraging the power of the RE/MAX brand. Imprev has been a strategic partner throughout our decade-long relationship and has continually evolved their platform as the industry's needs change. Automation is their best innovation yet." Design Center Automation automatically delivers a series of fully-branded marketing packages to agents each time they take a new listing. Current content is created around four key listing events: Just Listed, Open House, Price Reduced, and Just Sold. RE/MAX is offering their agents a wide range of marketing pieces inside the automated package to help them easily promote each listing across all channels. For example, the Just Listed package includes a single-property website, YouTube video, virtual tour, social media post, ePostcard, brochure, flyer, and postcard. Agents can distribute the materials as-is or modify them inside the Design Center. In addition, automated marketing packages for RE/MAX luxury listings will be created using designs uniquely branded for The RE/MAX Collection. Automation also monitors existing listings and updates previously created marketing materials when there's a change to the listing. Agents can be confident that their print, digital, and social media marketing materials will show the most current and accurate listing data, helping them maintain compliance with real estate advertising rules and regulations. Dan Troup, Regional Director at RE/MAX of Michigan, has independently provided the Imprev automation service to his agents for three years. He highlights the value that Design Center Automation brings to agents: "Every event in a listing's life cycle is a prime opportunity to promote the agent's brand in a meaningful way. Our agents love how this service helps them seamlessly fulfill the marketing promise they make to their clients and build relationships. Real estate is about building relationships, and impressed, happy clients lead to more referrals and more business for everyone." "Outstanding technology is at the core of automation," shares Renwick Congdon, CEO of Imprev. "It takes a robust platform to combine the volume and complexity of real estate data into multiple marketing workflows that then generate meaningful campaigns customized to each RE/MAX brokerage. I am proud of the work we have done here. When Design Center Automation launches for RE/MAX in the spring, our platform will generate over 2.9 million unique marketing pieces for their current active listings—an unparalleled service in the real estate industry." About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com. About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.

IDX, LLC Acquires Agent Marketing
Joining of companies provides unprecedented advantage for real estate professionals. EUGENE. ORE. (JANUARY 03, 2018) - IDX, LLC, a leading provider of Software as a Service (SaaS) tools for real estate websites, today announced the acquisition of Agent Marketing, LLC, a fifteen-year marketing leader in the real estate industry, for $6 million. California-based Agent Marketing specializes in custom marketing solutions for real estate professionals. With a full-service print shop and web development resources in-house, Agent Marketing offers marketing tools for real estate agents and brokers worldwide. Adding Agent Marketing to the IDX suite of services creates a larger opportunity for current users on each platform to leverage their existing websites to drive more leads and transactions. "The similarities between Agent Marketing and IDX Broker in our respective markets make for a perfect match as a combined organization moving forward." says Chad Barczak, CEO of IDX, LLC. "Agent Marketing (formerly ePropertySites) has a long history of providing innovative, real estate focused tools to keep agents and brokers ahead of the game in a competitive marketplace. They are a driven, proven team and we look forward to providing our combined client base with many expanded offerings!" As part of the acquisition, IDX, LLC added 17 full-time employees from Agent Marketing's Aliso Viejo office; including Founder and CEO Greg Mazurek who will be joining IDX as the Divisions Operation Manager. This is IDX's second acquisition since acquiring Agent Evolution in 2014, a leading WordPress platform for real estate agents and developers. IDX, LLC now employs 72 full-time employees. The combined company will allow IDX to offer its 80,000+ current users and 1000+ web development partners more strategic and innovative tools moving forward. "This acquisition is a perfect fit, and I look forward to building a stronger, more responsive AgentMarketing.com, which will benefit the thousands of real estate agents we each serve", says Greg Mazurek. "We know what IDX and Agent Marketing can deliver, and that our combined products will become the core part of many agents' marketing strategies. There are very exciting times ahead." Agent Marketing will continue to focus on their signature suite of real estate marketing tools, but will now have the expanded resources of IDX behind them to quickly scale their offerings even further. As early as Q1 2018, existing IDX customers will have the ability to seamlessly market their listings with new tools available through the Agent Marketing platform, with a push of a button. IDX is now a single source for any real estate agent or web developer that services real estate professionals. "Our core data business has reached critical mass as the market leader in the IDX listings space and the timing is perfect for us to expand our offerings for our existing customers." says Barczak. "Our goal for 2018 and beyond is to become an even greater resource for our real estate customers and the web developers who service them." Agent Marketing will continue to operate under their own brand as a subsidiary of IDX, LLC. About IDX, LLC Based in Eugene, Ore., IDX, LLC is nationally known as a leading provider of real estate search applications. IDX, LLC actively manages more than $2 trillion worth of active listing data from more than 660 individual Multiple Listings Services (MLS). IDX, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites. In addition to the primary web-based software, IDX also provides an integrated WordPress plugin for use in WordPress based blogs and websites (IMPress for IDX Broker), as well as HTML Mobile Optimized Pages for all mobile devices. The entire suite of real estate software available from IDX is easy to manage and maintain, helping real estate professionals display real estate data from their MLS regardless of their technical ability. For more information on all the services provided by IDX, LLC, please visit http://www.idxbroker.com. About Agent Marketing Agent Marketing is a nationally recognized technology and print services company, specializing in real estate marketing tools. Formally known as eProperty Sites, Agent Marketing offers a full array of online marketing tools for real estate professionals including single property websites, mobile marketing, virtual tours and personal websites. Agent Marketing also owns and operates a full-service in-house print shop dedicated to ensuring timely delivery of marketing collateral requested through the online platform. For more information on all the services provided, please visit http://www.AgentMarketing.com.

New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
WASHINGTON (November 16, 2017) — The National Association of Realtors® 2017 Member Profile found that Realtors®' web presence and use of social media continues to grow as a valuable marketing tool to reach clients and build online communities. To help members stay ahead of this trend, NAR has partnered with Back At You Media through the REALTOR Benefits® Program, to provide Realtors® with a simple and automated way to promote their listings and business on today's most popular social media networks, including Facebook and LinkedIn. "Social media has become an increasingly important component of marketing in real estate, as it helps Realtors® build their personal and business brand. In fact, seven in 10 Realtors® are using Facebook, and over 60 percent utilize LinkedIn for professional use," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "This new partnership with Back At You Media allows Realtors® to revolutionize their real estate social media marketing in a smart and simple fashion, and it also encourages more members to engage in social media platforms on a regular basis." Back At You Media streamlines the social media marketing presence for real estate agents and brokers by growing their audience through targeted advertising and supplying real estate content to their social media accounts. Through the partnership, Realtors® can utilize Back At You Media to find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients. "On behalf of the Back At You Media team, I want to express our excitement to grow the partnership with NAR and have the opportunity to provide its 1.3 million members with the right tools to utilize and manage their real estate social media marketing. In an age where social media technology is changing the way people do business, Back At You Media is innovating how real estate professionals market themselves and their listings on social networks," said Michael Glazer, co-founder and CEO of Back At You Media. REALTOR Benefits® Partner Helps Realtors® Maximize Social Media Marketing Back At You Media offers multiple plan options through the partnership with NAR for members with varying levels of social media marketing savvy, including a Starter Plan exclusive to NAR, plans for users with more advanced social media marketing needs and an enterprise plan for broker-owners. For access to all of the program benefits, and to ensure members receive special pricing through NAR's REALTOR Benefits® Program, Realtors® can enroll at the dedicated program site: www.BackAtYou.com/NAR. Additional information on the Back At You Media partnership offerings and other REALTOR Benefits® partners can be found by visiting: www.NAR.realtor/RealtorBenefits. About the National Association of Realtors® The REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, connecting members with savings and unique offers on products and services just for Realtors ® from more than 30 companies recognized as leaders in their respective industries. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries. About Back At You Media Back At You Media is the #1 social media marketing company dedicated to the real estate industry. The company provides SaaS marketing automation to help real estate enterprises and individual agents better market themselves, their listings and brokerage on the top social networks. The company's proprietary technology offers a "full service" approach automating an array of products and services necessary to be successful in real estate social media marketing.

Real Estate Software Market Innovators Strike Powerful Partnership
Inside Real Estate today announced an exclusive partnership with the fastest growing real estate networking portal to ever enter the market, Ideal Estate. The companies have agreed to jointly develop special features allowing their mutual customers to engage, empower and expand their referral networks, increasing their deal flow. By leveraging Ideal Estate's referral network and Inside Real Estate's powerful SmartCRM and Marketing Autopilot features, customers will have the ability to expand the reach of their network, gain access to new sources of deal-flow and use intelligent automation to capture and nurture more deals effortlessly. "When we saw Inside Real Estate's next-generation platform, kvCORE, we were blown away," said Brody Saunders, CEO of Ideal Estate. "Its sophisticated automation capabilities, ease of use and breadth are unmatched. They have taken the idea of a single platform to a new level. There is nothing like it. We knew right then, we had to partner with them." Ideal Estate is taking the industry by storm. Roughly 400,000 real estate professionals and home buyers have already set up profiles on the portal and are now taking advantage of its powerful features. Ideal Estate's network portal, like a LinkedIn for real estate, is becoming the hotspot for agents, lenders, appraisers, inspectors, insurance agents, title and escrow officers and other real estate professionals to leverage their referral networks online. Inside Real Estate CEO, Ned Stringham, shared his excitement about teaming-up saying, "I did a double take when I heard about how fast Ideal Estate is growing. They have tapped into a huge unmet need in the industry to digitize the referral networks of real estate professionals. Our customers will be able to easily and dramatically expand new deal recommendations from their community networks because of this exclusive partnership. It's another tool we are delivering to our customers to help them win in a competitive market. We are excited to be partnering with this innovative newcomer to the space." ABOUT INSIDE REAL ESTATE Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information, please visit http://insiderealestate.com/ ABOUT IDEAL ESTATE Ideal Estate is the first real estate portal and network dedicated to supporting agents and their many professional partners. Ideal Estate unlocks the power and hidden potential in the real estate professional's personal network by facilitating the sharing, referring and engagement with other professionals.For more information please visit: http://idealestate.co/about

Keller Williams Agents: Get Ahead of the Competition
Interested in differentiating yourself from the competition? Connect with clients at every stage of the real estate lifecycle and position yourself for success with ListHub's exclusive offer for Keller Williams affiliates. Save over $300 annually. Click here to learn more.

Circlepix announces PIXsocial skill for Amazon Alexa
Company to give away free Amazon Echo Dots at NAR Convention this week SPRINGVILLE, UT & CHICAGO, IL (NOVEMBER 02, 2017) - Circlepix, the leader in real estate marketing solutions, proudly announces its latest technological innovation: a PIXsocial Amazon Alexa skill that allows real estate agents to check their social media marketing statistics. PIXsocial is Circlepix's social media automation tool that allows agents to automatically and consistently post dynamic content to subscribers' social media profiles while also providing them lead-generating opportunities. The new integration of the Circlepix Alexa skill with PIXsocial allows real estate agents to easily get weekly stats without having to access their Circlepix account via computer or smart phone. "We're all about making lives easier for real estate agents," says Robert Davis, President and CEO of Circlepix. "And what's easier than simply asking Alexa to 'Ask Circlepix to get my PIXsocial stats?'" To celebrate the new Alexa Skill, Circlepix will be giving away one free Amazon Echo Dot every day during the National Association of Realtors Conference & Expo in Chicago from Friday, November 3 through Monday, November 6. Agents and brokers can enter to win by stopping by the booth during regular Expo hours. Agents that stop by the Circlepix booth at the NAR Conference & Expo can also receive our 30-minute social media check-up for free (a $100 value). Our 5-point social media consultation session individually reviews your social media pages and profiles and provides real estate agents with the industry's best practices. For more information, visit http://www.circlepix.com. About Circlepix Circlepix is the leader in real estate marketing automation, with over 100,000 agents across the US and Canada using its services. Its three core platforms – PIXphotography, PIX marketing and PIXsocial – give real estate agents the tools they need to sell homes faster and for more money.

NRT Launches 'ON Collaborative' to Expand New Development Marketing Nationally
MADISON, N.J., Sept. 27, 2017 -- NRT, the nation's largest residential real estate brokerage company, today announced the launch of ON Collaborative by Coldwell Banker Real Estate Services, LLC, doing business as ON Collaborative, a full-service national development marketing firm integrated with its Coldwell Banker® branded operations. Currently with offices in Chicago and Los Angeles, ON Collaborative offers marketing expertise and best-in-class research, planning and advisory services, and through its relationship with Coldwell Banker, on-site sales for residential developments nationwide. ON Collaborative's platform is designed to support the marketing and sales efforts for a wide variety of new development projects from vertical towers in major cities, to planned suburban single-family communities. ON Collaborative is currently leading marketing efforts for The Standard, a 15-story, 89-unit luxury condominium development in New Orleans, and Westleigh Farm, a 47-acre development of 33 single-family homes in Lake Forest, Ill. The firm is also involved in several marquee developments in Chicago, Dallas and Los Angeles and pursuing additional projects across the United States. NRT appointed David Wolf to serve as president of ON Collaborative. Previously the senior vice president of the Development Marketing for NRT's Coldwell Banker Residential Brokerage in Chicago, Wolf spearheaded the creation of ON Collaborative. He has assembled a team of veteran real estate professionals to lead the company. Together, they bring more than a century of real estate experience to the team, having executed over $4.2 billion in sales nationally throughout their careers."Due to NRT's strong presence in more than 50 of the nation's 100 largest metropolitan market areas, we have immediate access to deep market intelligence to help developers navigate market trends and make impactful and profitable decisions throughout all phases of the sales and marketing process," said Bruce Zipf, president and CEO of NRT, LLC. "With David Wolf's extensive experience, combined with the international marketing and sales talent across the entire Coldwell Banker network, we are providing a unique and invaluable service to the development community." "At ON Collaborative, we think like developers, know what consumers want and understand how to create value for clients by positioning their new development projects in a way that maximizes pricing, velocity and returns," said Wolf. "Developers benefit not only from our own experience, but also Coldwell Banker's international real estate network and the top-producing sales agents who power it. Our ability to combine hyperlocal expertise with global distribution power gives us an advantage no other company can match." Clients of ON Collaborative benefit from: Comprehensive Market Intelligence: As part of NRT and through its relationship with the Coldwell Banker network, the company leverages proprietary tools and methodologies to analyze complex data points and recommends appropriate product types, and pricing strategies around key buyer demographics and specific triggers. Global Network of Agents: ON Collaborative curates on-site sales teams, comprising the top-producing agents in each market, offering global exposure and lead generation through expansive international networks empowering developer clients to reach qualified buyers. Through business relationships and immediate access to global network and proprietary marketing capabilities, ON Collaborative can engage and mobilize one of the largest real estate sales forces in the world to promote its development projects. Customized Marketing Campaigns: To distinguish developments in today's competitive landscape, the company utilizes a combination of new and traditional media, and emerging technologies, like virtual reality, to increase exposure during the planning and construction phases. Campaigns are adapted to maintain sales momentum post-launch, reducing marketing costs over the life of a project. About ON Collaborative ON Collaborative offers full-service development marketing for real estate developers nationwide. By combining specialized development marketing expertise with global distribution power, ON Collaborative creates custom, data-driven campaigns for the developers it serves, maximizing sales velocity and pricing to deliver superior returns. With curated on-site sales teams dedicated to each project, ON Collaborative serves as an extension of the developer. On Collaborative is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT is the company-owned brokerage operations of Realogy Holdings Corp. (NYSE: RLGY). For more information, visit ONCollaborative.com.

Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
CHICAGO (August 14, 2017) – Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses. Of REALTORS® surveyed, 74 percent cited awareness as the main outcome of their social media efforts. Looking ahead to next year, 64 percent of respondents plan to commit more time to social media and 60 percent plan to commit more money. "Social media has become the new norm for reaching out and staying connected with friends, family, clients, and prospects," said Reggie Nicolay, RPR Vice President of Marketing. "Not only do sites like Facebook and LinkedIn provide REALTORS® with an easy way to stay top of mind, but they now offer highly targeted advertising options with tremendous reach and analytical tracking." Facebook and LinkedIn are the most popular social media platforms for marketing among REALTORS®, with 94 percent of respondents reporting Facebook as most effective at building their businesses followed by LinkedIn at 57 percent. Listings are the most common type of content REALTORS® post to social media, closely followed by buying and home improvement tips. Yet of REALTORS® surveyed that use social media, almost half (48 percent) of those users reported achieving measurable results. "Listings are the default post for many REALTORS®," one respondent said. "If REALTORS really want to engage their followers, they need to post less about listings and become a true local area resource. If their clients see them as an expert, their sphere of influence will grow." Additional 2017 REALTOR® Social and Digital Media Report key findings include: 76 percent of respondents cite email as the the most effective form of digital media 65 percent of digital media section respondents plan to dedicate more time to digital media in the future 60 percent of digital media section respondents plan to spend more money on digital media marketing next year REALTORS® surveyed indicated that market activity receives the the best engagement on social media, followed by listings and home improvement tips. School information sees the least amount of engagement.

Real Estate Startup zavvie Announces Major Expansion into California
Agent hyperlocal marketing system opens territories from Sacramento to San Diego SAN FRANCISCO, CA--(Aug 9, 2017) - Colorado's hottest new real estate tech startup -- zavvie -- today announced a major expansion into America's largest real estate market, California, during the nation's largest real estate technology conference, Inman Connect, with some 4,000 people in attendance at the San Francisco Hilton. zavvie will open neighborhood territories for real estate agents in seven major metropolitan areas from Sacramento to San Diego. zavvie, based in Boulder, Colorado, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. The startup has been on fire since it officially launched in test markets in its home state in February, as over half of its territories in Colorado are already sold out, as industry experts note agents are swarming to add a hyperlocal system to their marketing arsenal. Major markets that zavvie will make neighborhood territories available for agents to secure in California include: Sacramento (including Roseville, Arden, Arcade) San Francisco (including Oakland, Hayward) San Jose (including Sunnyvale, Santa Clara) Fresno Los Angeles (including Long Beach, Anaheim) Riverside (including San Bernardino, Ontario) San Diego (including Carlsbad) Bruce Gardner, author of the groundbreaking book, Seven Styles: How to Design Your Real Estate Career of Success and Significance, says, "If I were a Realtor today, the one strategy I would do is definitely hyperlocal. It's the best strategy for the marketplace right now." Leading real estate industry consultant Victor Lund, partner and founder of WAV Group says, "zavvie is targeting today's marketing sweet spot for agents. Giving them an easy way to share their neighborhood expertise through hyperlocal marketing that leverages social media is a smart strategy." Founded by real estate brokerage veterans Lane Hornung, CEO and Stefan Peterson COO, who also were early pioneers in the online real estate industry, zavvie is a spinoff of 8z Real Estate, an independent brokerage also based in Boulder. Within 8z, the zavvie program has been steadily developed and refined, helping 8z become the fastest growing of Colorado's ten largest brokerages. "The unleashing of real estate data touched off a revolution in our industry, and forever changed how buyers find homes, and we were a big part of that at ZipRealty and at COhomefinder.com," Hornung says. "zavvie is poised to catch the next wave of Internet change: helping great real estate agents share their local expertise at the neighborhood level. As a hyperlocal marketing system, zavvie is pioneering for real estate agents, a transition from traditional offline farm marketing to an online approach that is far more efficient and cost effective," he adds. Peterson says the company has become immediately popular with agents because it has built a better business model that works in today's social media dominated world. "At zavvie, we believe real estate is more about building community than it is about investing and making money," Peterson says. "We think it's more about people and relationships than it is about houses and transactions, and every top producing agent who believes this will tell you that when you do business this way, the money follows," he adds. What zavvie does zavvie offers exclusive, limited local territories for real estate agents who must demonstrate that they have an expertise in the local market they are securing. Once approved for a territory, agents receive access to zavvie's hyperlocal marketing system that includes: A hyperlocal neighborhood-themed website that establishes the agent's web presence and reinforces his or her credibility as the local go-to pro in an exclusive territory. A neighborhood Facebook page that highlights the agent as a local expert. Content is automatically created and posted to the agent's Facebook pages and local website every day, which engages Facebook's EdgeRank algorithm and shows that the agent is highly active in the local market. Most importantly, the zavvie mobile and desktop apps make creating original and unique hyperlocal content quick and easy, with listings and sold reviews that can be produced by an agent in the flow of their business, and quickly posted to an agent's neighborhood website and social media accounts in about the same amount of time it takes to send a text message. Agents also can share their expertise through market updates and insights using templates that also help expedite posts to an agent's neighborhood website and social media accounts quickly and easily. Agents also get support for Nextdoor.com, which is emerging as the next major real estate marketing channel. Free training and coaching is also included to ensure that zavvie Pros get the most from the services, as world-class support from a dedicated Success Manager is provided, who works with an agent to help in every way possible. zavvie was recently reviewed by the number one real estate news site Inman News. The headline reads: "zavvie is the tool that can help you become a local expert." Top technology reviewer Craig Rowe wrote: "zavvie offers a very slick mobile post publishing tool that enables users to share content in moments...I like this tool. It's simple and encourages interaction...There's nothing to dislike about zavvie...Real estate agents are in dire need of assistance when it comes to creating and managing an online presence. And being locally-present is always a plus. zavvie does that well." The pricing for zavvie varies by local market pricing, from $299 to $699 per month, with 10% discounts for annual payment, and for purchasing 3 or more territories. Additional sales information and neighborhood availability can be secured at http://www.zavvie.com/get-zavvie. "zavvie is not for every agent," said Hornung, "but for full-time agents who want to build a long-term business, we already know from our 8z agents it works: on average, zavvie pros grow their business within their exclusive territory by 23% a year, reach over 2,000 people a month, generating over 100 Facebook engagements, and up to 5-10 local leads a month. That translates into real business, as our zavvie pros are extremely successful: They average over $8 million in sales and 20 closings a year." About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.

Real Estate Startup zavvie to Break with the Status Quo at Big Tech Show
zavvie Taps Top Pros for Inman Connect to Educate Agents, "Debunk" Tech Hyperbole DENVER, CO--(Aug 2, 2017) - A hot Colorado-based real estate tech startup is breaking with marketing convention by assembling some of the marketing world's and real estate industry's most accomplished professionals for a Learning Lab it's presenting at the nation's largest real estate technology conference, Inman Connect at the San Francisco Hilton, August 7-11. zavvie, based in Boulder, Colorado, which is making its debut at Inman Connect, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. But instead of investing its marketing dollars to convince people to use its new platform at the big real estate tech gathering -- which Is expected to draw 4,000 attendees -- the firm is putting a spotlight on lineup of top speakers who are expected to debunk conventional wisdom on topics that address what consumers want, lead generation, real estate farming, blogging, and predictive analytics. The zavvie Learning Labs at Inman Connect are schedule for Wednesday, August 9 and Thursday, August 10, from 2:00 p.m. to 5:00 p.m. on both days. zavvie Learning Lab Speakers and topics include: Noelle Bortfeld, CMO, Windermere Real Estate, Seattle, WA and Marilyn Wilson, Founding Partner, WAV Group, and President of RE Technology, Arroyo Grande, CA present "What Consumers Really Want Will Shock You (Hint: It's about them, not you!)" Bruce Gardner, national speaker and best-selling author of Seven Styles: How To Design Your Real Estate Career of Success and Significance and Director of Agent Development for Your Castle Real Estate presents "Farming Is Back: Hyperlocal Marketing in The Digital Age." Jimmy Mackin, Co-Founder, Curaytor and one of the nation's leading experts on Facebook marketing presents "Using Facebook To Dominate Your Neighborhood." Dave Fratello, Manhattan Beach, CA Confidential Realty broker who is known for one of the nation's best hyperlocal real estate websites, MB Confidential, is paired with former Inman News reporter Paul Hagey, HageyMedia, and real estate marketing and agent blogging wunderkind Heather Elias, former VP of Marketing for Washington DC-area Century 21 Redwood Realty present "Stop Blogging! How To Build A Hyperlocal Content Machine." John Heithaus, a DC-area based, third-generation real estate professional and real estate marketing veteran is joined by Abbie Higashi, General Counsel and Manager at McGuire Real Estate, and Neil Cohen, a nationally renowned brand marketing expert who also teaches marketing at San Francisco State, and they present "Could Predictive Analytics Become Tomorrow's QR Code?" Eric Stegemann, CEO, TRIBUS, who became a REALTOR® before reaching the age of 20 and in 2004 built one of the largest independent brokerage firms in St. Louis, presents "Real Leads Are Back: How Social Lead Gen Will Change The Way You Look At Lead Gen Forever." Lane Hornung, zavvie Founder and CEO, explains his company's novel marketing strategy. "Educating agents by providing them with honest information of how to grow their business will drive them towards zavvie as part of their business solutions," he said. "The age of 'me' marketing is dead. Not just for agents, but for companies too. It's not about us -- it's about our customer and the value we can offer agents: it's about them. "By educating agents about what they need to rapidly grow their business -- which is what social media and the right technology is offering real estate agents today -- we know a lot of top agents are going to include zavvie in their marketing budgets because we offer the right stuff," he added. Hornung speaks from experience. He not only is a founder and owner of one of Colorado's most successful and award-winning brokerages, 8z Real Estate, he's also a former top producing real estate agent for RE/MAX and is in their Hall of Fame. Hornung's background includes a deep real estate technology background as well, having been part of the original management team of ZipRealty. Zip was the company that pioneered online real estate brokerage and now powers technology for the largest real estate brokerage brand in the U.S., Realogy. "At Inman Connect our Learning Labs, we know our speakers have the experience to cut through the hyperbole and tell the truth about what works in marketing and technology and what's just a shiny object that's likely to fade away," added Stefan Peterson, co-founder of zavvie, who is also COO of 8z Real Estate. "Agents are going to get takeaways they can use to immediately begin to build their business. That's what they need. Not a brochure about zavvie," said Peterson. zavvie is hosting its Learning Labs at Connect SF, during the afternoons of Wednesday, August 9 and Thursday, August 10. About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.

Moxi Works Adds Digital Media Partner to Their Open Platform
iTOUR joins the Moxi Cloud to deliver agents automated social video distribution July 17, 2017 – Seattle, WA – Moxi Works has added yet another partner to their ever-growing open platform. iTOUR let's real estate agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Now with the help of iTOUR, agents can create visually compelling short videos and push them straight to Facebook all with one app. Perks like iTOUR's optimized social schedule allows you to push and boost posts based on the most optimal time of day. Mike McHenry, VP of Channels and Partnerships said, "iTOUR Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTOUR team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." iTOUR has many different options available for agents depending on where they currently are with their social media channels. Agents can have experienced social content editors from iTOUR create and manage their account, as well as connect other social accounts such as Facebook, Instagram, Twitter, Pinterest, YouTube, or LinkedIn. Their partnership with Facebook allows for social advertising via the Facebook Ad account and analytics through Facebook Insights, as well and through their API. The integration between iTOUR and Moxi Works will include Moxi Present, giving agents the ability to add the iTOUR home tour in their presentations. Mo Moses, CEO of iTOUR said, "In today's market, having a video of a home is so important... but what you do WITH that video is really what's crucial! At iTOUR, we've developed an incredibly effective, yet easy to use platform called SOCIAL BOOST, that takes the tediousness and guess work out of video creation and social distribution. It doesn't get much easier than automated!" Videos are a crucial part to real estate marketing. Often the quality of a home's photos and videos are what sell it to those living abroad and bring the locals to open houses. On their site, iTOUR poses the question, "Why videos?" Apparently 80% of the worlds Internet traffic will be video by 2019. (Cisco, 2015) About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About iTOUR iTOUR provides organizations with technology solutions to help with their Digital Marketing Strategy. iTOUR helps organizations create visual compelling short-form video content and through their partnership with Facebook, makes it easy for organizations and individuals to reach their target audience. Their main clients are in the Real Estate and Automotive industries, but also work with general businesses, non-profits, and churches. Discover more info www.gettoknowitour.com.

Kick Back, Relax, and Watch Your Business Grow this Summer!
It's hard to kick back and enjoy the summer when you're constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. It all starts with an online presence. Whether it's a buyer searching for a home or a seller trying to figure out their home's value, the first step they take is usually an online search. Homes.com can help you generate a stronger online presence by managing your SEO and posting engaging social content on your behalf. Homes.com's SEO Fuel program is compatible with most websites and can help you show up higher in search results. The increased website traffic that comes with an improved search ranking will mean less time spent bringing in new leads to keep your sales funnel full. The Social Fuel program, which creates and posts content on your behalf, can save you hours of time each week. No more banging your head against the wall trying to figure out what to post, no more stressing over how to create a Facebook Ad, and no more worrying about whether your social accounts are optimized for your business goals. Our team of social media experts can take care of all of that and more, freeing you up to focus on converting your followers into clients. Once someone has found you online, we can help you sort out and prioritize the hottest leads with our Lead Concierge program. Our team of lead concierges will screen your phone and email leads from your website, Homes.com, Zillow, Trulia, Realtor.com, and any other source to ensure your leads are answered quickly. Serious buyers and sellers are then forwarded directly to you! Once you have a serious seller under contract, they'll want to see how you're marketing their home. We have your marketing materials covered. The Homes.com Automated Marketing program can email you a premade single property website, Facebook post, ePostcard, flyer, and postcard for each of your listings. Just click the links to download your marketing materials! We can also help you take care of your buyers. The HomesPro Learning Center has tons of free, downloadable consumer guides to help you educate your buyers. Each consumer guide has editable fields for you to quickly and easily add your contact information. This feature allows you to share these resources online, in person, or via email and know that no matter where it ends up, leads will know how to contact you. Once you've converted your lead, use the free Email Marketing Center to enroll them in drip email campaigns to effortlessly keep in touch with them for years to come. Choose from the dozens of premade campaigns available to instantly enroll your leads and clients in automated emails that come straight from you. With all these great time-saving options, we hope you'll find some time to kick back, relax, and enjoy some R&R with your friends and family this summer. If you would like to learn more about how Homes.com's extensive suite of tools and resources for agents and brokers can help your business grow, give us a call at (888) 651-8956 or send an email to [email protected]. To view the original post, visit the Homes.com blog.

No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
For years, Homes.com has offered agents and brokers the opportunity to create premium marketing materials through the Homes.com Marketing Center. However, busy agents don't always have time to spend on this time-consuming process. If you're one of these busy agents, read on to discover how to make creating professional, property specific marketing materials easier! With the Marketing Center's new upgrade, you no longer have to set aside time to create each marketing piece for every listing you win. You don't even have to log in to your Homes.com Connect Dashboard to create your marketing materials. All you have to do is check for an email from Homes.com containing links to download your new marketing materials! We'll automatically create a variety of materials for each listing and email them to you 24 hours after your listing imports to Homes.com. Automated Marketing Materials Include: Single Property Website Facebook Post ePostcard Flyer Postcard If you ever want to make changes to your marketing materials, you can! Just log in and edit—it's that easy! Download, share, print, and use these marketing pieces however you choose to promote your listings. In the past, the Marketing Center has been a premium feature only offered with our most exclusive marketing packages. Now we're offering this convenient and affordable feature to everyone. Call us for pricing at (888) 651-8956 or send us an email at [email protected] to learn more! To view the original post, visit the Homes.com blog.

Matterport Partners with Google to Help Businesses Better Market Online
SUNNYVALE, Calif., May 9, 2017 -- Immersive media technology company Matterport today announced a partnership with Google to enable the publication of immersive Matterport content to Google Street View. Starting this summer, owners of Matterport Spaces will be able to directly publish to Google Street View with the click of a button through the newly-launched Street View Publish API. The 3D scans will appear and be accessible almost instantaneously on Google Maps and in Google Search results, driving additional traffic to businesses' websites. "Matterport is excited to partner with Google to enhance the way business owners market to customers around the world," said Bill Brown, CEO of Matterport. "Our all-in-one solution helps businesses promote their venues and provide a preview of what customers can expect. Because the Matterport solution uses 3D data to automate the capture and content creation process, our customers are able to very easily produce a superior consumer experience on Google Street View and the web. This will help drive online consumer engagement and generate site visits for businesses." Matterport's large and growing customer base spans a range of industries from residential and commercial real estate to hotels, restaurants, multifamily, vacation rentals, and scenic points of interest. With each capture, venue owners can get 2D photos, 3D and virtual reality (VR) models, video, and other digital media assets. What further sets Matterport apart is that it is the most immersive customer experience available on the web and in Google Street View, in terms of consistency, image quality, and 3D transitions. "Street View is a beloved brand because it helps prospective travelers/guests/customers gain the confidence of being there – before they go. In our quest to help people remotely navigate places, a sense of immersion has been key, so we're always keeping tabs on companies that take immersion to the next level. Matterport offers one of the most impressively realistic consumer experiences I've seen," said Charles Armstrong, Street View product manager. "Bringing the Matterport experience to Google Street View will be a game changer for businesses looking to better market themselves, and for the photographers who serve them." "Since Matterport is completely automated, photographers and service providers like myself can publish direct to Google Street View instead of stitching together disparate 360 photos and linking constellations," said Chris Petracco, President of TrustedPhoto DC, a Google Street View trusted contributor and Matterport Service Partner. "That, combined with Matterport's ability to deliver realistic captures in a variety of formats, means I can give my customers more assets in less time. All of this translates into better value and faster turnaround for the venue owner, less time on site to do the scan, and ultimately lower costs for me to deliver my service. This can be a real advantage for venues, both large and small, as well as service providers." Google Street View supports 2.5D transitions using just the sort of geometry that Matterport generates. By connecting Google Street View to Matterport's publishing service, a best-in-class authoring service and best-in-class discovery platform have come together to provide the definitive business virtual tour pairing. Starting this summer, customers will be able to access the new Publish to Google Street View capability through Matterport's beta program. Venue owners can get a Matterport scan today, via a service provider, and publish it to Google Street View once the publish capability is live. Interested customers can sign up for Matterport's beta program, and will be contacted when the beta program is available. Founded in 2011, Matterport has revolutionized the way businesses in real estate, hospitality, travel, entertainment, construction, and other sectors generate revenue. Matterport's easy-to-use device captures immersive 3D tours, virtual reality experiences, Google Street View inside view tours, 3D and 2D floor plans, guided tours and more. The all-in-one technology requires little to no training and a 2,000 square foot space can be captured in an hour. To date, over 500,000 spaces have been captured, generating more than 150 million "visits" across 80 countries. Since VR was offered for all models in Q4 2016, Matterport has seen VR usage explode, clocking over 3 million pano views. To view more Matterport Spaces, please visit the Matterport Gallery. To learn more about becoming a Matterport Service Provider, visit our Service Provider Program. About MatterportHeadquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to- end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. To learn more, visit matterport.com, the Matterport Community.

Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform
April 4, 2017 – Seattle, WA – Better Homes and Gardens Real Estate Rand Realty has launched a powerful combination of the latest in agent productivity technology. Agents now have access to the Moxi Engage™ CRM from Moxi Works, which is fully integrated into an advanced automated marketing platform from Imprev, Inc. "There's a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents," says Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty, which operates 26 offices with 1000 agents. "But agents are suffering from tool fatigue: There are too many disconnected apps and tools offered to agents without a focused plan from the broker to tie them all together," he continues. Better Homes and Gardens Real Estate Rand Realty, which is the premier real estate broker in New York City's northern suburbs, closes more than $2.1 billion in real estate sales every year in Westchester, the Hudson Valley, and Northern New Jersey. The Rand organization is well-known for its regional technology leadership. It was the first company to put its listings online, the first to offer mapping and directions, and now the first to provide a fully mobile environment for home sellers and buyers. "Combining two best-in-class technologies that are fully integrated helps makes Better Homes and Gardens Real Estate Rand Realty agents' lives simpler and their businesses more successful," Rand says. He adds, "The streamlined experience will also be a powerful offering in our recruiting strategy." Renwick Congdon, CEO of Imprev, a company known for its advanced automated marketing services, explains how the Moxi Works and Imprev integration creates a unique value proposition. "Providing compelling, timely, and relevant content to buyers and sellers helps agents build relationships and trust," Congdon shares. "Delivering the right marketing to the client consistently and automatically can help an agent gain a client for life." "We're making sure agents do the right thing at the right time, which we've seen dramatically increases their new, repeat, and referral business," says York Baur, CEO at Seattle-based Moxi Works. "The technology that BHGRE Rand Realty is providing to its agents will provide a workflow that will be the envy of its competitors." For example, listing and contact information for each Better Homes and Gardens Real Estate Rand Realty agent will be synchronized between his or her CRM and marketing platforms. The streamlined workflow dramatically increases agent efficiency and improves data quality by eliminating the need to enter listing and contact information in multiple systems. The integration also enables the automatic creation of marketing content for a wide range of marketing activities – from promoting a new listing to keeping in contact with an agent's leads and sphere of influence – all without requiring the agent to lift a finger. About Better Homes and Gardens Real Estate Rand Realty Better Homes and Gardens Real Estate Rand Realty is the premier real estate broker in New York City's northern suburbs, comprising 26 offices, over 1000 agents, and closing more than $2.1 billion in real estate sales every year in Westchester, the Hudson Valley, and Northern New Jersey. Better Homes and Gardens Real Estate Rand Realty is the leading real estate brokerage for New York City's Northern Suburbs of Westchester, Putnam, Rockland, and Orange Counties, and the Northern New Jersey suburbs of Bergen, Passaic, and Morris Counties. About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at www.moxiworks.com. About Imprev Many of the most respected brands in real estate use Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create a fully-branded print, digital, and social media marketing package for all of their agents' new listings, giving them a recruiting edge and driving unprecedented brand consistency. Established in 2000, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, and NextHome. Discover more at www.imprev.com.

Moxi Works Now Includes Automated Marketing from Imprev
Moxi Works' latest open platform partner, Imprev, Inc., allows them to provide a simple, effective way for agents to market all of their listings without lifting a finger. "We're excited to expand our partner program to include an industry leader like Imprev Marketing. They have a long history of delighting their agent customers and together we have created a seamless experience for all Moxi Engage users," said Mike McHenry, head of Partnerships. Imprev drives synergy between the broker and agent's marketing, empowering them to effortlessly promote their listings, brands, and brokerages through custom digital, social media, and print creative. Adding this onto the Moxi Works platform allows agents to focus on what they do best: sell. Brand-Centric Imprev allows brokerages and their agents to stay fully-branded with a custom marketing package for each and every listing. Consistency Not only is everything fully-branded, but each package is also brand consistent. This allows agents to market listings across all verticals with print and digital marketing (including social media) for professional looking content, every step of the way. The marketing materials provided in each package also automatically update for the lifespan of the listing, to insure that agents' marketing is never out of sync. Integration Imprev is completely and fully integrated into the Moxi Works experience. Here's what that means: Agents can access Imprev directly through Moxi Works without needing to re-enter your user id and password Agent's contacts will be synchronized from Moxi Works to Imprev, greatly speeding up the process of communicating Imprev provides automated marketing services, including listing automation, lead and customer nurturing, email campaigns, and marketing centers. Imprev is part of the rapidly expanding Moxi Works open platform. To view the original post, visit the Moxi Works blog.

Homes.com's Top 10 Product News and Updates of 2016
  What a year! In 2016 NASA's probe Juno entered Jupiter's orbit, a solar-powered plane circumnavigated the planet, India planted 50 million trees in a single day, and Giant Pandas were removed from the endangered species list. In the industry, mortgage rates were consistently low and tight inventory made it a great year to be a listing agent. We hope you had a fantastic year too, one full of quality leads, a growing database of prospects, and plenty of sales! It's been a busy year for everyone, including Homes.com. Here are a few of the new products and upgrades we launched in 2016 that you may have missed. Get caught up below! 1. Lead Concierge Launched This new program is a great way to connect with leads fast. This is available for all your lead sources; just use the special phone number and email routing to have the Homes.com Lead Concierge respond to new leads as they arrive. We'll even pre-screen them to help separate serious buyers and sellers from browsers and renters. 2. Social Fuel Program Upgraded with Facebook Advertising We put the Homes.com Social program under a microscope to see what we could do to drive even greater results for our agents. As a result, we've upgraded and rebranded to Homes.com Social Fuel which now offers LinkedIn account management and managed Facebook Ads. 3. .Homes Domain Names Launched New ".Homes" domain names were made available to professionals in the housing industry. All registrants of .Homes domains are verified to confirm the owner is a real estate professional, offering consumers a trusted domain name to find home services. 4. Team Functionality Added Homes.com launched a new "teams" functionality that makes it easy to assign leads to team members, set up lead routing rules, and access reports on leads sent to team members. Agents and brokers can add this free upgrade by contacting customer support. 5. TalkNow Beta App Launched This new, location based app instantly connects agents with exclusive leads for buyers searching for property within five miles of their current location. TalkNow is currently being beta tested in three test markets across the country, click here to ask about TalkNow in your area. 6 & 7. New Listing Manager and Contact Manager It takes more than functionality to make a mobile experience great. That's why we launched the new listing manager and the new contact manager for Homes.com Connect. This mobile optimized design makes it easy to use on any device. 8. New Website Backgrounds Thousands of agents rely on Homes.com for their agent and office websites and we want to make sure they have plenty of great customization options available. To that end, dozens of new website background images were added to help agents create a website that speaks to their audience. 9. NEW Skyline Drive 2.0 and CB Fusion Website Design Themes Now Available! Homes.com's agent sites now have more design options than ever with the addition of CB (Coldwell Banker) Fusion and Skyline Drive 2.0—the mobile optimized version of one of our most popular classic design themes—to the design theme gallery. 10. Partnership with DocuSign Homes.com forged a new partnership with DocuSign that will allow you to auto-populate lead data from Homes.com Connect directly into your DocuSign account, eliminating duplicate data entry. Your DocuSign data will also auto-populate transaction details into your Homes.com Connect dashboard, making it easier to track your listings and contacts from lead to close. Watch for this new integration in early 2017. Thank you for another great year! If you're not working with Homes.com yet, or would like to upgrade your account, we'd love the opportunity to discuss what Homes.com can do for you. Please give us a call at 888-651-8956 or send an email to productinfo(at)homes.com to learn more. To visit the original post, visit the Homes.com blog.

Realtor.com Debuts 'Homeblebrag' with Actress Elizabeth Banks
  SANTA CLARA, Calif., Oct. 27, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today launched "Homeblebrag," allowing homeowners the ability to customize a shareable video bragging about their home, featuring actress, producer and director Elizabeth Banks. Homeblebrag, which is part of realtor.com's® larger "Own Home" marketing campaign that launched in June, celebrates the excitement for a home buyer or renter and offers the opportunity to boast about the new home – with Banks. First time and move up buyers, alike, can enter their address at www.realtor.com/homeblebrag to create a video of Banks on their front lawn or in front of their building, bragging about the best qualities of their new dream home in a video sharable via social media. The campaign is a humorous play on #humblebrag movement in social media, started by Harris Wittels on Twitter, creating a positive (and hilarious) way to share successes and encourage homeowners to shout their news from the rooftop. "The Homeblebrag campaign builds upon our hilarious two-year relationship with Elizabeth Banks," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Not only can realtor.com® help you find your dream home, we can place Liz in your front yard. You may be too humble to brag about your exciting new home purchase, but realtor.com® and Elizabeth Banks are not." To date, the "Own Home" campaign is off to a strong start, outperforming previous campaign benchmarks of ad recall and brand link — two major levers in driving accelerated audience growth for realtor.com®. The campaign was created by Pereira & O'Dell New York, in collaboration with realtor.com's brand team, and is comprised of TV ads, digital videos and social integrations. View the "Own Home" ad spots here. To view the Homeblebrag trailer and build a Homeblebrag of your own, visit www.realtor.com/homeblebrag. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS.® For more information, visit realtor.com.

Onboard Informatics Launches AddressReport as Part of Complete Consumer Engagement System
  NEW YORK, NY (OCTOBER 18, 2016) - In direct response to real estate companies wanting to retain more of their online traffic, Onboard Informatics just launched AddressReport as part of a complete consumer engagement system powered by local data. "We saw a distinct need in the market," said Marc Siden, CEO of Onboard Informatics. "We saw our real estate clients spending resources on driving site traffic and then losing the 99% who weren't ready to contact an agent. The buying process for home-shoppers is now over a year. We wanted to provide something to the market that would engage that 99% until they were ready to make a real decision." AddressReport scans and interprets hundreds of millions of data points from Onboard to generate elegant property reports that can be embedded into real estate websites and include an agent's branding information. Online visitors can opt-into ongoing alerts on a property or area of interest. The alerts are sent automatically on behalf of agents when something in that area or about that property changes. "The dynamic data drives up the open rates," said Scott Petronis, Chief Product Officer of Onboard Informatics. "Over the past year we saw average open rates of 39%. This is reflective of the fact that we're personalizing content based on properties or areas these people care about using information that is changing, current, and relevant." In addition to the property reports and automatic alerts, the AddressReport system sends ongoing usage analytics to help clients identify who is more involved and closer to making a decision. Early adopters of the AddressReport system include HomeActions, HouseHunt, Realvolve, and Redefy. "We saw AddressReport as a tremendous opportunity to help our clients stay connected with subscribers with personalized local content," said Richard J. Koreto, Chief Content Officer of HomeActions. "It is imperative to our value proposition that we keep our clients in front of potential buyers and sellers. This is an effective way to do that." For more information on AddressReport or other data-driven engagement solutions, contact info(at)onboardinformatics.com. About Onboard Onboard Informatics, a leader in data-driven consumer engagement, offers easy access to solutions that excite and captivate. Founded in 2002, Onboard provides tools to top real estate, media and technology companies that enhance websites and applications with dynamic, personal and timely information designed to convert consumer interest into sales. For more information on what local information can do for your business, or to request a demo, visit http://www.onboardinformatics.com.

Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
GREENSBORO, NC--(Oct 11, 2016) - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers -- Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevate™, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place." "Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says. "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds. Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor. "With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says. Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England. According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says. Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc. Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006. Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456 or visit www.elmstreettechnology.com. About Elm Street TechnologyElm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456 or visit www.elmstreettechnology.com.

More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
  Earlier this year, we launched the Real Estate Digital Marketer (REDM)™ certification course. And since launching the course, more than 700 agents have earned their REDM™ certifications. That's a huge accomplishment, and a powerful step forward for our industry. See, every REDM™ agent has made three essential commitments: REDM™ agents are committed to changing the real estate industry for the better We've all encountered the negative and damaging views some consumers hold of our industry. REDM™ agents are committed to changing the way real estate is seen by banding together and elevating the professionalism of our industry. How?... REDM™ agents are committed to giving sellers a 5-star experience The old days of selling real estate are gone... You know, placing a listing in the MLS, putting a sign in the yard, and praying that it sells. Today, sellers have much higher expectations. They expect us to market their properties across a wide range of channels, including online marketing. REDM™ agents get the skills and expertise needed to meet those expectations, and use them to deliver a 5-star experience. By satisfying our customers, we lift the overall impression of our industry. And happy sellers mean more referrals. REDM™ agents are committed to promoting their brand and growing their businesses Here's what makes REDM™ so powerful: While gaining the skills to better serve clients and change our industry, REDM™ agents also learn how to use only marketing tactics to promote their brands and grow their own businesses. Now, if you're ready to make these commitments and earn your REDM™ certification, we have exciting news... Registration for the REDM™ course opens tomorrow! But the window to sign up is only going to last a couple days... so make sure to keep an eye on your inbox tomorrow! On Wednesday, July 27, you can join REDM™ here: http://thepaperlessagent.com/redm-coaching-club In the meantime, here's some more information on what you can expect from the REDM™ certification course: The Paperless Agent Declares War Showcasing Your Competitive Edge Preview of the REDM Course To view the original post, visit the Paperless Agent blog.

New Real Estate Marketing Solution Delivers Tech Plus Talent
BOSTON, Mass. (July 19, 2016) - Boston Logic, the technology platform that powers enterprise brokerages nationwide, announced the launch of Ace, a powerful technology solution that ties together a brokerage or team’s website, online lead generation, lead routing/follow up, CRM and online marketing, while also providing a skilled marketing person who can help drive these initiatives and campaigns. Ace is tailored for agent teams and boutique brokerage companies, who often lack a dedicated staff person to lead their online marketing programs. “Through many years of working with brokerages, we’ve learned that one of the biggest obstacles that brokers and teams face is having the staff to help drive the technology in which they invest,” said David Friedman, founder and CEO of Boston Logic. “We designed Ace to include marketing support because we want to provide not only great technology, but impactful outcomes, even when the brokerage or team doesn’t have the full time staff to do so inhouse,” Friedman said. The Boston Logic Ace solution was built for agent teams and brokerages with up to 50 agents who want to grow their online business, automate lead capture and scoring, automate marketing and customer follow-up, stay in touch with their past clients and spheres of influence, and get help piloting these systems. Ace combines Boston Logic’s comprehensive suite of broker technology solutions with a dedicated remote chief technical and marketing administrator for a fraction of what it would cost to hire a full-time professional, usually under $1000 a month for both the expert and the software. “Ace is perfect for real estate professionals who want to sell homes, not manage websites and software. It provides technology to grow your business and the people to help you drive it. Ace experts become a part of your team to both pilot technology and do the hands-on work that you don’t have time for, the stuff that’s everyone job, so it’s no one's job,” said Spencer Taylor, Boston Logic’s Head of Product. “Lots of our clients simply don’t make time for the basics, like sending a newsletter or connecting their Google account to their CRM. Your Ace will do it for you,” Taylor added. Scott Reynolds, who heads up a team of six agents in Vero Beach, Fla., said that like most successful teams, their agents are busy marketing and selling property. “Ace fills a gap in our team with a digital marketing specialist who works with us to manage and implement all of the services that the Boston Logic Platform provides,” he said. Effective utilization of real estate technology can spell the difference between success and failure in today’s real estate marketplace. Many mid-size and smaller brokerages and teams find it difficult to run an effective digital marketing campaign. They further struggle to give agents the marketing support and software integration they need to make them competitive with market leaders. According to a recent study by Inman News Service, technology tools are the number one reason agents select one brokerage over another. Yet, nearly half of the agents participating in the study had no formal agreement for technology support from their broker and 45.6 percent, said they wished brokers would offer more support to encourage agent adoption of technology products. Similar research by the National Association of Realtors found 45 percent of agents and broker associates would like brokers to expand the amount of technology they provide agents. Ace was built on the Boston Logic Platform, which powers desktop and mobile websites, CRM, email marketing, marketing automation, and more for brokers, teams and individual agents. The Boston Logic Platform is proudly made in Boston, MA, by talented software developers writing in the same coding language - Ruby on Rails - used by companies including Twitter, Airbnb and Hulu. This modern code means better performance, greater flexibility and faster innovation. Ace is launching a pilot program with 20 select small brokerages and teams this month, and will be publicly available August 1st. For more information about Ace by Boston Logic, visit http://ace.bostonlogic.com. About Boston Logic Boston Logic (visit http://www.bostonlogic.com) provides software, online marketing and design services to real estate companies looking to be the technology leaders in their marketplace. The company was formed in 2004 in Boston, Mass.

Crye-Leike, Realtors® Recognized For Outstanding Website Marketing
Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation's fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. This win marks the fourth time Crye-Leike has achieved this distinction, including years 2014, 2011 and 2010. Additionally, LeadingRE® presented Crye-Leike the Website Quality Certification (WQC) Award for being among the best in setting the standard of website excellence in design, technology and service. Among Leading RE's 136 certified sites, Crye-Leike.com was one of eight websites chosen in 2016 for this award of excellence. Crye-Leike has annually maintained its website quality certification since 2009 when LeadingRE established this certification program to recognize and encourage superior websites among its 500+ member firms. The awards were presented at the network's annual awards gala in Miami Beach, Fla. which attracted nearly 2,500 real estate professionals from 25 countries. Chief Executive Officer Harold Crye and Chief Information & Strategy Officer Gurtej Sodhi accepted the awards on behalf of the company's Information Technology Division. Winners were selected by a panel of independent judges who conducted a thorough comparison of 500-plus real estate companies globally in the LeadingRE network, rating and ranking these websites against a long list of performance metrics. Every 12 minutes, the Information Technology Division of Crye-leike updates over 400,000 property listings on Crye-Leike.com to ensure the most accurate information, noted Sodhi. Crye- Leike.com pulls its real estate data from numerous member Multiple Listing Service agencies in nine states where Crye-Leike has a market presence. "With our web site generating over 12,000 visitors per day and 30 million hits per month, you will not find any other local real estate company to come close to Crye-Leike's internet activity," said Sodhi who is a two-time award recipient of the Nashville Business Journal's 2014 & 2015 Chief Information Officer Award in its Large Private Companies (501+ employees) category. "Earning recognition among this elite LeadingRE group is a considerable achievement and quite notable," said Crye-Leike Founder Crye who is treasurer of the board of directors of Leading Real Estate Companies of the World. "Our IT Division is to be commended for its commitment to providing innovative technology solutions for our Crye-Leike customers and sales associates." Crye-Leike (crye-leike.com), a full service real estate company for 39 years, is ranked the nation's sixth largest residential real estate brokerage firm among the nation's top 500 and is the largest real estate company in Tennessee, Arkansas, Mississippi and the Mid-South. It has a network of over 3,000 sales associates and 115 branch and franchise offices located in a nine-state region. Headquartered in Memphis, Tenn., Crye-Leike attained sales of $5.7 billion and 31,400 closed transaction sides corporate wide in 2015. Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 50 countries, with over 500 firms and 120,000 associates producing over 1 million transactions valued at $321 billion annually.

San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
VANCOUVER, BC--(March 01, 2016) - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has signed a five year agreement with theGreater San Diego Association of REALTORS® (SDAR). This agreement will allow all 12,000 member REALTORS® of SDAR, the largest real estate association in San Diego County, to share lightweight property listings with one another while providing SDAR visibility into this pre-market activity. This is the second real estate association to take advantage of the revolutionary real-time listing sharing solution that gives member REALTORS® and the MLS themselves instant visibility into listings that are of pre-market status. In addition, the creation of a SDAR network on the RESAAS platform will allow its members to grow their international referral business and expand the exposure of their property listings. "We pride ourselves on continually offering progressive technologies to our 12,000 members," said Michael Mercurio, CEO of the Greater San Diego Association of REALTORS®. "We see RealTimeMLS as a key addition that will allow our agents to share listings and referrals quickly and easily amongst each other. Apart from communicating about local news and listings, we are looking forward to expanding the international reach of real estate in San Diego County. We have a number of international initiatives underway and see RESAAS as a vital component in facilitating those goals." Pre-market transactions are often difficult to track and measure, which can lead to a large percentage of sales not being recorded in the MLS records. As a result, there is incomplete sales data, making the Comparative Market Analysis (CMAs or "comps") inaccurate. The solution provided by the RESAAS platform will allow MLSs to track data more easily, in an efficient manner. "The increase in pre-market activity has heightened the need for real estate associations and MLSs to continually enhance their value proposition for their membership," said James Hayden, VP of Enterprise Accounts. "At RESAAS, we always focus on real scenarios that are facing the real estate industry and use our technology to provide complete solutions that are implemented to benefit the entire organization at large." About RESAAS Services Inc. RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About the Greater San Diego Association of REALTORS® With more than 12,000 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights.